TiVo Plans TV Package With Parental Controls

By ELLEN SHENG
Wall Street Journal

March 2, 2006 10:49 a.m.

http://online.wsj.com/article/SB114131357778487628.html?mod=home_whats_news_us


TiVo Inc. is preparing to roll out a children's programming package this 
summer to help parents control what their kids watch.

Called KidZone, the package will choose programs recommended by special 
interest groups Common Sense Media and Parents Television Council. The TV 
set will display recorded or live programming only within those boundaries 
unless parents key in a special password to leave the KidZone. Parents 
still will be able to record or watch shows they deem inappropriate for 
kids once they key in the password.

"We've finally cracked the code on how to give everyone choice and get the 
right TV easily delivered," TiVo Chief Executive Tom Rogers said in an 
interview.

TiVo's announcement comes as Washington policy makers are putting renewed 
focus on family-friendly TV programming. Under pressure from the Federal 
Communications Commission, cable and satellite companies recently 
introduced family programming tiers that offer a limited number of channels 
with G-rated content.

TiVo's KidZone product will become available to all TiVo subscribers with a 
standalone Series2 box. There will be no additional charge for the service.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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