Basking in The Shadow Of Ted Koppel
New 'Nightline' Draws Viewers, and Media Criticism

By Howard Kurtz
Washington Post Staff Writer

Thursday, March 2, 2006; C01

http://www.washingtonpost.com/wp-dyn/content/article/2006/03/01/AR2006030102531_pf.html


The problem for "Nightline," as Terry Moran sees it, lies not with the 
viewers but with the media.

In the three months since Moran, Cynthia McFadden and Martin Bashir took 
the helm of a revamped "Nightline," the ABC program -- faster, far from 
frivolous but in some ways shallower -- has enjoyed modest ratings success. 
Yet there has been considerable carping about the abandonment of the Ted 
Koppel tradition.

"Because of the tremendous shadow that Ted and the 25 years of that program 
still casts on the whole industry, establishing ourselves and who we are is 
still a challenge in the industry and with critics," says Moran, a former 
White House correspondent. "The audience is getting it. . . . Because Ted 
and 'Nightline' were such an icon, any change disturbs people in our business."

McFadden says the criticism "stings" because some of it is true.

"Sometimes we've deserved the knocks," says McFadden, who also co-anchors 
"Primetime." "We haven't gotten the balance right every night. It's very 
much a work in progress. . . . Sometimes we don't give things quite enough 
time." McFadden says it's also fair to question "whether we've had on a few 
too many Hollywood types in the run-up to the Oscars."

With its flashy Times Square studio, "Nightline" has evolved into a 
journalistic smorgasbord. The program isn't serving up empty calories, but 
some stories seem to be of the reduced-fat variety. For all of its 
strengths, "Nightline" now seems difficult to distinguish from a dozen 
other newsmagazine or cable shows.

Still, the early returns are encouraging for ABC. For the week of Feb. 13, 
"Nightline" was up 3 percent in total viewers -- to 3.7 million -- over a 
year earlier, and 14 percent in the key 25-to-54 demographic. The program 
still trails Jay Leno and, most nights, David Letterman.

In reinventing "Nightline," James Goldston, the British-born executive 
producer, also cites Koppel's "long shadow. What one does following Ted was 
a complicated issue. . . . Was there an audience for the show without Ted?"

Goldston says he is proud of the subjects tackled by the anchors and 
correspondents Chris Bury, John Donvan and Vicki Mabrey. "The expectation 
was very clearly that this was going to be a show that wouldn't be 
substantive. We've proved those people wrong."

He points to Moran's reporting from Iraq and half-hour interview with Vice 
President Cheney, McFadden's one-hour special with mothers of fallen 
soldiers, Donvan's four-part series on a neonatal unit, and investigative 
reporter Brian Ross's debriefing of a former National Security Agency 
staffer who objected to the administration's warrantless eavesdropping.

Goldston also boasts about the program's features, such as Bashir's profile 
of Oscar nominee Terrence Howard and McFadden's discussion with Angelina 
Jolie about working with impoverished children.

"People said the old 'Nightline' never would have done Angelina Jolie," 
McFadden says, but ABC's George Stephanopoulos interviewed her on the 
program a year ago, "and did it twice as long!"

By splitting the show into three to four segments most nights, "Nightline" 
has not just tinkered with the Koppel model but junked it. Segments come 
and go before gaining traction, and without the in-depth interviews that 
were Koppel's trademark. Moran's sit-down with former president Bill 
Clinton was dispensed with in eight minutes.

On the show's opening night, McFadden says, she was given four minutes to 
talk to two priests about gays in the clergy.

"Bad idea," she says. "So it failed."

Now, she says, the program is moving toward allotting two segments for the 
lead story more often.

The critics have damned the show with faint praise. "Just a respectable if 
slightly overheated newsmagazine now," Paul Brownfield wrote in the Los 
Angeles Times. It "isn't terrible," Alessandra Stanley said in the New York 
Times, and some segments are "quite good," but overall "the revised show is 
surprisingly ordinary, a flimsy, fast-moving magazine show like '20/20.' "

Last Friday's edition was typical. For a look at childhood obesity, 
McFadden followed a 368-pound teenager preparing for stomach-reducing 
surgery and chatted up various experts. This was followed by a Moran 
feature from a Rockville rink on the prevalence of injuries to young ice 
skaters, and then a ditty on "James Blond," the actor Daniel Craig, who 
lacks Sean Connery's dark hair.

On Tuesday, "Nightline" kissed off excerpts of an exclusive Elizabeth 
Vargas interview with President Bush in two minutes, while devoting more 
time to a Mabrey report on a new movie, a comedy about the romantic trials 
of a successful black woman.

Asked if American audiences can sit still for half an hour on one subject, 
Goldston says that "people lead busy lives" and have no tolerance for news 
reports that are longer than necessary.

Donvan, describing himself as among those "most sorry to see the old regime 
go," says the switch to live programming at 11:35 p.m. "keeps us all much 
more on our toes all day long because we're in a world where the show can 
change at the last minute. It crackles with more energy because it's live."

He cites the nighttime decision to jump on news that Israeli Prime Minister 
Ariel Sharon had suffered a stroke and that he was able to provide a live 
update after flying to Jerusalem. "Nightline" also scrambled the jets for 
Moran to interview a Hamas leader when the terrorist organization won the 
Palestinian elections.

Donvan says he finds it "liberating" to tackle subjects that don't warrant 
more than a few minutes, saying: "Sometimes in the old show we did 
spectacular things in that half-hour, and sometimes we didn't."

The audience, says Goldston, is still getting to know his triumvirate.

"There are a few iconic figures in the business that people tune in to see 
what they think, and certainly Ted Koppel was one of those people," 
McFadden says. "None of the three of us are close to that."

But the upside of the team approach, she says, is "we can continue to be 
reporters."


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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