House Near Consensus on National Franchise
Cable to Stay Under Local Rules Until Telcos Take 15%

By Ted Hearn
MultiChannel News

3/13/2006

http://www.multichannel.com/article/CA6315274.html



In this story:
CABLE STAYS LOCAL, FOR NOW
THE 15% TEST

Washington— Phone companies would receive a national franchise to build and 
operate multichannel-video systems under legislation agreed to in principle 
last Wednesday by key House lawmakers.

The bill, whose preparation is being led by Energy and Commerce Committee 
chairman Joe Barton (R-Texas), is focused on promoting competition to 
incumbent cable giants such as Comcast Corp. and Time Warner Cable, 
industry executives and Capitol Hill staff said.

Under the House bill, phone companies such as AT&T Inc. and Verizon 
Communications Inc. would not only be able to get a national franchise, 
which would speed rollout of their competing services, but would receive 
additional protections.

Coming to Terms: National Franchising Bill

A bill in the House of Representatives that could be drafted as early as 
next week would:

• Establish the parameters of what a national cable television franchise 
would constitute for phone companies

• Require national cable franchisees to pay 6% of revenue to local 
governments as compensation for use of public rights of way. Current law 
caps franchise fees at 5%.

• Require phone and cable companies to provide high-speed Internet access 
and transmission to voice, video and data service providers, without 
discrimination.

• Require cable companies to comply with existing franchise agreements 
until phone companies have signed up 15% of the customers in a given market 
for video services.

• Require cable companies to offer a uniform rate structure throughout a 
market, to prevent predatory pricing against phone companies.


CABLE STAYS LOCAL, FOR NOW

Among its key provisions, the bill would require cable companies to 
continue to operate under their thousands of existing local franchise 
agreements until phone companies have taken 15% of the customers in markets 
they serve. Cable companies also would be required to keep their rates 
uniform throughout a market, so that new entrants would not be subject to 
selective price discounting that could drive them out.

AT&T and Verizon spokesmen would not comment on the terms, because specific 
legislative language had not yet been developed.

That did not keep National Cable & Telecommunications Association president 
Kyle McSlarrow from urging House leaders to reconsider the terms of the 
bill, even before the draft became public.

“This is clearly a sweetheart deal for an industry that doesn’t deserve a 
special break and a competitive advantage over anybody, let alone the cable 
industry,” McSlarrow said in a conference call Thursday with reporters.

While a setback for cable, the agreement is only the first step in a long 
process in which cable-industry lobbyists will have ample opportunity to 
alter the terms of any franchising bill destined for the White House. 
McSlarrow said cable still wanted to work with Congress on passing a 
comprehensive bill that deregulated telecommunications in ways that would 
work “not just for us, but for our competitors, too.”

The House Subcommittee on Telecommunications and the Internet could vote on 
the bill as early as this week, McSlarrow said. Last Friday, a House aide 
said a vote that fast was unlikely because lawmakers would need time to 
review the staff-prepared legislation language.

If anything, the agreement demonstrated that House telecommunications 
policy leaders were unafraid to drive forward franchise reform just days 
after AT&T announced its $67 billion takeover of BellSouth Corp. With that 
deal, four of the seven “Baby Bells” created in the 1984 breakup of the 
American Telephone & Telegraph Co. could be reunited.

“The merger could be a bit of a distraction, but in the end won’t have a 
dramatic effect on franchise relief this year,” said Paul Gallant, a media 
analyst with Stanford Washington Research Group.

The accord was reached after many weeks of negotiation between Barton 
(R-Texas), Telecommunications and the Internet Subcommittee chairman Fred 
Upton (R-Mich.), Rep. Chip Pickering (R-Miss.), Rep. John Dingell (D-Mich.) 
and Rep. Edward Markey (D-Mass.), House aides said.

Senate Commerce Committee chairman Ted Stevens (R-Alaska), who is expected 
to unveil a bill in a few weeks, has said he supports cable franchising 
relief for the big phone companies. “I think we’ll have a bipartisan bill,” 
Stevens said last Thursday.

For cable, the agreement was a disappointment on several fronts.

Under a national franchise, phone companies presumably would be able to 
roll out video facilities where they want and when they want, meaning they 
would not be required to offer service throughout a community within any 
particular time. Because they had to meet buildout requirements, cable 
operators have argued that deep-pocketed phone companies should do the same 
and not be allowed to cream-skim.

A national franchise would also speed up competition, by allowing telcos to 
enter local cable markets without gaining prior approval from thousands of 
local communities.

The House agreement contained two provisions that have not received much 
public debate.

One provision would continue to subject cable operators to local 
franchising rules until phone rivals had reached 15% local video-market 
penetration.

A second provision would guard against predatory pricing tactics. As 
McSlarrow explained it, if a phone company is offering discounts to homes 
in one section of a franchise, the cable company couldn’t offer the same 
deal to those customers alone. Low prices could not be isolated to drive 
back a phone competitor in one part of the franchise area.

Under current federal law, cable operators must offer uniform rates in a 
franchise area if the local franchising authority is permitted to set the 
price of basic tier rates.

“Uniform pricing is big-government price control,” McSlarrow said. 
“Essentially, the effect of it would be to shield the Bell companies from 
competition.”

McSlarrow and House aides said that cable would need to continue to comply 
with the uniform rate rule, even if the 15% test had been met and the cable 
company no longer needed a local franchise.

But no language on exact terms was available at press time.

“We don’t have anything to confirm,” Energy and Commerce Committee deputy 
communications director Terry Lane said.


THE 15% TEST

Capitol Hill staff members contacted by Multichannel News also could not 
describe the 15% test — whether it meant 15% of local, state or national 
households or whether the market included all households, all TV households 
or all pay-TV households.

Under current law, a cable operator no longer faces regulation of 
basic-tier video rates and is no longer required to offer uniform rates 
within a franchise area if pay-TV competitors combined serve more than 15% 
of households in that territory.

In the Telecommunications Act of 1996, Congress added a provision that said 
a cable company was freed from price regulation and exempt from the uniform 
rate rule as soon as a phone company offered video service by any means 
other than by direct-to-home satellite service. No penetration test applied.

McSlarrow said the House bill taking shape would reverse the deregulatory 
approach Congress adopted in 1996, and any attempt to codify a lopsided 
competitive advantage into law would be fought.

“We’re not going quietly. We’re here. Get over it. We’ll meet you in the 
marketplace and we’re not going to let you pass laws that give you a 
subsidy, a gift, whatever you want to call it, that gives you a regulatory 
advantage,’’ McSlarrow said Friday.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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