New National Survey Finds That On-Demand Television Services Have
Positive Impact on Family Viewing Habits
- Mar 14, 2006 08:00 AM (PR Newswire)
NEW YORK and PHILADELPHIA, March 14 /PRNewswire/ -- As time-shifted
television viewing becomes increasingly popular, a new independent survey
released today confirms that families with children are frequently using on-
demand television services - such as video on demand (VOD) and digital video
recorders (DVRs) - to more effectively manage their television viewing
experiences, and that these services are having a positive impact on family
viewing habits.
The national survey, conducted for Comcast Corporation by Horowitz
Associates, Inc., found that VOD and DVRs are playing an increasingly
significant role in the daily lives of families and their ability to control
their family television viewing. Frequent users of on-demand services indicate
that they watch more television as a family, have fewer conflicts about what
to watch, and always find appropriate shows for their children to watch.
The survey - "The Role of On-Demand Services in Household Dynamics" - was
conducted via telephone in December 2005, using a random sample of Comcast
cable customers with children ages 12 and under from across the country.
Among frequent on-demand users (those who use VOD and/or DVR services
almost daily or every day), the survey found that:
-- 85% of customers indicate they "always have appropriate shows
available for their children to watch."
-- 65% indicate that they "have fewer conflicts about what to watch on
TV."
-- 63% say that they "watch more television as a family."
-- 56% believe that the service "helps them reduce the stress they feel
from having to juggle their kids, family and personal schedules."
-- 47% feel that VOD makes it "easier to negotiate with their kids about
doing homework and chores without them complaining about missing
their TV shows."
In addition:
-- 78% indicate that the service "frees them up from being tied to a TV
schedule so they can watch shows whenever they want."
-- 69% say that they "pick up shows without missing any of them when
they get interrupted by the phone, the kids or chores they have to
do."
The survey also showed that families who use Comcast's On Demand service
daily are more likely to report that they have more control over their viewing
experience than families who use the service monthly.
...
- http://finance.lycos.com/home/news/story.asp?story=56649775
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