March 18, 2006, 12:24AM

Flat-panels revive TV makers
Electronics sector rides high on popularity of new sets

By YURI KAGEYAMA
Associated Press

http://www.chron.com/disp/story.mpl/business/3732074.html


TOKYO - Just five years ago, Japan's electronics makers were in a sorry 
state. Profits were sinking as less expensive Asian rivals grabbed market 
share — and prices for everything from computer chips to DVD players dropped.

These days, they've found a savior: the flat-panel TV.

Big names such as Panasonic, Sharp and Sony are barely able to keep up with 
demand as millions of consumers around the world junk their bulky 
cathode-ray-tube sets for sleek and thin TVs that feature large, 
cinema-quality displays.

And as the screens get bigger and bigger, so do the profits.

The new sets helped Panasonic parent Matsushita Electric Industrial Co.'s 
profits jump 39 percent in the October-December quarter, while flat-panel 
sales helped drive Sharp's earnings up 26 percent during the same period.

Sony Corp., which until recently lagged behind its TV rivals, posted a 17.5 
percent improvement after its liquid-crystal displays sold briskly during 
the holidays.

Now, it's forecasting a profit for the full fiscal year ending March 31, 
reversing a previous prediction for a loss.

The switch in TV technology is an opportunity that only comes once in 
several decades, said Fumio Ohtsubo, Matsushita's incoming president.

Matsushita is the world leader in plasma TVs, while Sony has surged from 
behind to become the world leader in the other major technology, LCD TVs, 
overtaking Sharp Corp., according to DisplaySearch, a unit of the NPD Group.

"We have been a big success because we chose early on to focus on and 
invest in plasma display panels," Masaaki Fujita, director of Matsushita's 
plasma display panel TV business, said. This isn't the first time the TV 
has lifted Japan's fortunes. In the 1960s and early 1970s, Matsushita and 
Sony rose to global prominence largely through booming sales of their 
reliable, inexpensive televisions.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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