Satellite navigation finds its way to phones
Latest technology allows you to track people's whereabouts

The Associated Press

Updated: 2:22 p.m. ET April 7, 2006

http://www.msnbc.msn.com/id/12206651/print/1/displaymode/1098/


It's Friday, 10 p.m. Do you know where your friends are?

You could give them a call, but if their mobile phones are equipped with 
the latest in satellite navigation, you could also go to a Web site such as 
Mologogo to find their whereabouts on a map, accurate to within a few meters .

Mologogo, which displays a user's location only to those authorized to see 
it, is just one of the applications that have sprung up as satellite 
navigation, once an exclusive feature in expensive cars, it is now finding 
its way into mobile phones.

Amsterdam-based A2B allows users to search for Web sites close to their own 
location, showing results ranging from personal blogs to the Internet sites 
of restaurants and museums, complete with headings and distance to the 
desired destination.

A search conducted while standing on Amsterdam's central Dam square, yields 
Web sites such as Madame Tussauds Amsterdam, just 56 meters southwest, a 
restaurant 178 meters away in the same direction as well as the Amsterdam 
Prostitution Information Center at a distance of 396 meters to the northeast.

Using Geominder, an application for Nokia phones, users can attach a 
reminder to a certain location -- reminding them, for example, to buy milk 
as they pass the supermarket.

Instead of GPS, Geominder identifies specific locations using information 
from the mobile phone network's cells, which is less precise but requires 
no special hardware.


Wickedly cool

"There's something wickedly cool about using a device that reacts to your 
location... It's almost magical," Jorge Diogo, lead developer of 
Lisbon-based Ludimate, said in an email interview.

Diogo said "pure geek motivation" had been behind his first experiments 
with Geominder, but there was no doubt such applications were useful.

A2B founder Sam Critchley -- whose business card shows the coordinates 52 
degrees 22 minutes north, 4 degrees 52 minutes east, instead of an address 
-- said the ingredients for a wider adoption of location-based services 
were coming together.

Most mobile Internet users can already be positioned using GPS, cell 
information or other methods with varying degrees of accuracy, he said.

"Lots of people now have flat-rate data plans, and the growth in smart 
phones is enormous. All these things are converging and will be 
facilitators," Critchley said.

Built-in GPS receivers are currently mostly a feature of high-end phones 
such as Hewlett-Packard's iPAQ and some Blackberry models, or specialized 
phones for children or high-risk patients who can call for help at the 
press of a button and transmit their location.

In the United States, operators such as Sprint Nextel have opted to use 
GPS-enabled phones to comply with the e911 directive, which requires 
operators to provide location information with emergency calls from mobile 
phones.

Many other phones can also be turned into navigation devices with a 
separate, matchbox-size GPS unit that is plugged into the phone or 
connected wirelessly.

A number of companies already offer software for different types of phones 
to help drivers arrive at their destination.

But while help with getting from A to B is certainly practical, the more 
off-beat, social-oriented applications are the ones most likely to be 
exciting for users.

Critchley plans to add virtual graffiti to A2B --effectively tagging a 
location with a particular comment, such as "Isn't the view nice?" or "I 
kissed my first girlfriend here on this bridge."

Mologogo developers say on their Web site they want to integrate their 
service with Yahoo's popular Flickr photo site as well as social event 
calendar Upcoming.org.

Mobile phone operators have a crucial role to play, but Critchley believes 
it will be the small developers trying out new ideas that will make 
location-based services popular.

"If mobile operators provided a platform for small developers to link into, 
we would be there already, because people would develop things that stick," 
he said.

URL: http://www.msnbc.msn.com/id/12206651/


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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