Paxson Sued Over New Name

By Mike Reynolds
MultiChannel News

4/17/2006 4:45:00 PM

http://www.multichannel.com/article/CA6325508.html?display=Breaking+News


A San Pedro, Calif.-based content firm is suing the company formerly known 
as Paxson Communications Corp. over the use of the latter's name change.

Positive Ions Inc., which produces sports and entertainment fare for the 
Internet, has filed a complaint for trademark infringement for Paxson's use 
of the Ion Media Networks moniker.

The defendant did not return calls by press time.

The suit -- filed March 29 in the United States District Court, Northern 
District of California, San Jose division -- seeks to enjoin Paxson and its 
various affiliated companies from using the Ion Media Networks names, as 
well as the ION stock-ticker symbol. Paxson -- which is currently doing 
business under the aforementioned name, pending stockholder approval at its 
annual meeting June 23 -- is now trading under the ION symbol.

The lawsuit stated that Positive Ions -- which operates "ionNetwork," a 
group of Web-based multimedia channels under such headings as "ionSports" 
and "ionTelevision," among others -- registered ION as a trademark Jan. 13, 
2004.

The suit, among other things, seeks the destruction of all materials 
bearing the Ion Media Networks name; that the court award the plaintiff a 
substantial percentage of Paxson's advertising budget for corrective 
advertising; treble damages for profits the defendant has derived from the 
name change; and that the court treble the amount of damages the plaintiff 
has incurred with the name change.

Last Friday, DirecTV Inc. said it extended its agreement to continue 
carrying Paxson's TV stations for another week. The DBS leader had filed a 
suit of its own against Paxson in January over the programming changes it 
is making to i: Independent Television, formerly Pax TV, claiming that they 
violated the content provisions of their affiliation agreement.

DirecTV carries both Paxson TV stations and PaxNet, a stand-alone national 
channel that airs Pax TV.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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