U.S. to auction frequencies for in-flight Net use

By Ken Belson
The New York Times
Published: May 9, 2006, 10:45 PM PDT

http://news.com.com/U.S.+to+auction+frequencies+for+in-flight+Net+use/2100-1030_3-6070567.html?tag=nefd.top

Many fliers look forward to boarding planes so they can get away from 
their phones and e-mail.

That sanctuary will inch one step closer to oblivion today when the 
Federal Communications Commission begins to auction off frequencies for 
in-flight Internet service.

Nine companies, including Verizon Airfone, which pioneered pay phones in 
the air, are expected to enter bids for the two licenses available. The 
companies have developed a variety of technologies that effectively 
create wireless networks on planes so fliers can use their laptops to 
surf the Web or to make calls with voice-over-Internet technology.

The auction will not advance the on-board use of conventional cell 
phones, which use other frequencies and are still prohibited in the air.

The winners of the auction, which could take several days to complete, 
would still have to persuade financially pressed American carriers to 
install their equipment. They would also have to figure out whether and 
how to divide the revenue that the technology may generate.

Foreign carriers, including Lufthansa and SAS in Europe and Japan 
Airlines and Singapore Airlines in Asia, already offer an in-flight, 
high-speed Internet service called Connexion, developed by Boeing for 
its jets. The service typically costs $10 to $27 a flight per passenger.

But a mixture of rules, costs and caution has prevented American 
carriers from expanding Internet use in their cabins. Under financial 
stress, airlines are reluctant to spend hundreds of thousands of dollars 
on heavy communications equipment that could reduce fuel efficiency at a 
time when fuel prices are rising.

Some services, including Connexion, beam voice calls and data from 
planes to satellites, which then send the signals to antennas and 
networks on the ground. The FCC's licenses, however, would allow signals 
to be sent from planes directly to the ground.

This part of the spectrum has been reserved for pay phones now on 
planes. But since it is little used, the FCC decided to re-allocate 
those frequencies.

While it is difficult to gauge how high the bidding might go, Jessica 
Zufolo, senior policy director for Medley Global Advisers, an investment 
consultancy, said: "It's not going to be as heavy and lucrative as the 
cellular auctions that bring in north of $10 billion. This auction will 
be well below that not because the spectrum is any less valuable, but 
because the scale is much smaller."

As in-flight Internet services are developed, airlines must weigh any 
extra revenue against potentially alienating their customers. While some 
business travelers applaud efforts to let them stay connected at high 
altitude, many other fliers--and the flight attendants who would have to 
police them--oppose turning cabins into Internet cafes.

"Airlines will have to be careful how they roll it out," said Jonathan 
Schildkraut, a telecommunications analyst at Jefferies & Co. While 
"spending $10 for a broadband connection is a no-brainer" for business 
travelers, he said, "I don't trust people to observe the laws of 
propriety" if they are allowed to make a phone call on a plane, even on 
a headset connected to a laptop.

Some restrictions on the use of wireless devices on planes have already 
been scaled back. United Airlines and Verizon Airfone (originally GTE 
Airfone), which has offered on-board phone service since 1987, won 
approval from the Federal Aviation Administration last year to install 
Wi-Fi networks on planes that fly domestically.

That would enable laptop users with Wi-Fi equipment to go online as they 
can at many hotels and coffee shops.

The companies say they hope to sell high-speed data services next year 
if Verizon Airfone is a winner in the spectrum auction. The equipment 
they plan to install to relay signals to the ground is lighter than 
satellite-based systems, and the Wi-Fi network can use components 
already installed for seat-back phones.

Other bidders today include AirCell, which makes communications systems 
primarily for private jets, and LiveTV, a subsidiary of JetBlue that 
provides in-flight television and radio services for the airline.

These companies are expected to aim at business travelers who carry 
laptops and can bill their employers for their Internet connections.

"As a frequent traveler, I can tell you how important it is to have a 
quiet in-flight environment," David Neeleman, the chief executive of 
JetBlue Airways, said by e-mail. "It's also important to use technology 
to stay in touch with family, friends and the office. I support silent 
options similar to text messaging."

The airlines still have several hurdles to clear. The FAA is expected to 
consider a report in December from the RTCA, a not-for-profit advisory 
group that is studying the use of electronic devices with transmitters 
on airplanes. An interim report by the RTCA in March did not indicate 
any fundamental problems with offering Internet service, analysts say.

But another study, financed by Carnegie Mellon University and the FAA, 
found the use of electronic devices could interfere with devices that 
pilots use for satellite-based navigation.

The report, published in March, also found that passengers were 
frequently violating the ban on the use of cell phones and BlackBerries.

"There's enough there to suggest that there could be potential 
problems," said M. Granger Morgan, the head of the department of 
engineering and public policy at Carnegie Mellon and a co-author of the 
study. "We are not saying don't do this. We're saying let's go slow and 
find out what the environment in the cabin is. If you start relaxing 
things, you will get even more frequent violations."


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