May. 10, 2006

TiVo inks deal to offer Web-based videos

By MAY WONG
Associated Press

http://www.centredaily.com/mld/centredaily/business/technology/14543499.htm


SAN JOSE, Calif. - Digital video recording pioneer TiVo Inc. is teaming up 
with an online video service to deliver Web-based programming to TiVo's 
broadband television boxes.

The deal with Brightcove Networks Inc., to be announced Wednesday, means 
some TiVo users will soon have not only TV shows to record, but also 
Internet-based videos from Brightcove's content partners.

Brightcove, a privately held Cambridge, Mass.-based startup, launched its 
video publishing service in November. Its technology gives established or 
small independent producers a way to create online videos and then 
syndicate them through Brightcove's distribution channels, of which TiVo 
has become the latest.

"This is the first partnership for us to get content directly to the TV 
set," said Brightcove's founder and CEO Jeremy Allaire.

Brightcove, which also has a deal with Time Warner Inc. to start 
distributing videos this summer on AOL's Web portal, says it so far has 
several hundred partners, including MTV's Teen Channel and National Lampoon 
Inc.'s TogaTV.com.

Allaire said TiVo and Brightcove would pick an as-yet-undisclosed set of 
Web-based programs to debut in June on TiVo's Internet-connected, Series 2 
digital video recorders. The companies said the programs would be offered 
for free initially, but may carry advertising.

The two companies later plan to provide a way for content producers using 
Brightcove to have their material distributed to TiVo machines. The content 
providers could decide to charge for the content, the companies said.

Terms of the TiVo-Brightcove agreement were not disclosed.

The Internet-based videos will help Alviso, Calif.-based TiVo distinguish 
itself from rival DVR offerings from cable and satellite TV operators, said 
Josh Bernoff, an industry analyst at Forrester Research.

TiVo has said it is looking to add more video-on-demand features.

"Through this new partnership, the process of delivering Internet-based 
video to TiVo users will be significantly facilitated," said Tom Rogers, 
TiVo's president and CEO.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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