Red-Light District
Plan for Adult Area Sparks a Fight On Control of Web
Dot-XXX Proposal Focuses Global Ire on U.S. Role;
Is Regulator Independent?
Pressure From Conservatives

By CHRISTOPHER RHOADS
Wall Street Journal

May 10, 2006; Page A1

http://online.wsj.com/article/SB114722804052548561.html?mod=hps_us_pageone


JUPITER, Fla. -- Stuart Lawley wants to create a new Internet neighborhood 
for the adult-entertainment industry: dot-xxx. The 43-year-old British 
entrepreneur believes the new three-letter ending for Web-site addresses 
would help protect children from online pornography, by making it easier to 
filter such material. He also hopes to make a pile of money by collecting 
fees for registering dot-xxx sites.

The matter, which could be voted on as early as today by the organization 
that governs domain names, has triggered a rancorous global debate 
involving freedom-of-speech advocates, child-protection groups, 
adult-content providers, foreign governments and conservative Christian groups.

Mr. Lawley's proposal also raises thorny issues for the U.S. government, 
which funded the creation of the Internet and has long played a 
behind-the-scenes role in running it. As the Internet grows as a place of 
business and a forum for exchanging ideas, some have argued that it 
shouldn't be dominated by any one country. That discontent has prompted a 
few countries and regions to begin breaking away and forming their own 
Internet-like computer networks -- a threat to the universality that makes 
the Internet such a powerful tool.

The Commerce Department has expressed reservations about the dot-xxx 
measure, amid a flood of email from conservative groups, according to 
internal government documents reviewed by The Wall Street Journal. In one 
document, the department made clear that it could block the proposal if the 
domain-name organization, called the Internet Corporation for Assigned 
Names and Numbers, or Icann, approves it. As a result of the concerns, 
Icann has postponed several scheduled votes since last August.

The Commerce Department says it wanted to make sure that Icann had received 
input from all interested parties.

"We expected an objective process," says Mr. Lawley, in the living room of 
his opulent, Mediterranean-style home on the waterfront here. "So we found 
it bizarre that the Commerce Department would want to get involved in the 
minutiae of a single contract."

Commerce established Icann in 1998 as a way to formalize the approval of 
new domain-name suffixes and other technical procedures that keep the 
Internet running. The majority of its board members are non-American. The 
department has usually been careful not to meddle publicly with Icann, a 
nonprofit group based in Marina del Rey, Calif.

But as Internet use has exploded around the globe in recent years, carrying 
more than $2 trillion in annual commerce, discontent among other 
governments over the U.S.'s influence has grown. Now the dot-xxx case is 
becoming a flashpoint for that criticism.

"Icann exists to make technical decisions about the Internet," says Martin 
Selmayr, an official in the European Commission office that oversees 
Internet and telecom matters. "It's unacceptable to make the question of 
whether to approve a domain address a political decision, based on the 
government of the day."

Not Giving Up Oversight

Last June, the Commerce Department signaled it had no intention of giving 
up its oversight of Icann, a statement that angered countries expecting 
Commerce to sever its ties. That question will come to a head soon, since 
Commerce's memorandum of understanding that established Icann is up for 
renewal by the department in September.
[Address Book]

Web-address suffixes weren't expected to draw so much controversy. They 
were created to make navigating the Internet easier. In addition to more 
than 240 two-letter suffixes for countries, such as dot-de for Germany, 
there are 18 three-letter names for general uses like dot-com and dot-edu 
for educational institutions.

The dot-xxx saga started six years ago when Icann set out to create more 
suffixes. It wanted to spark more competition among domain-name operators. 
Each operator collects annual fees from users who register a Web-site 
address with that suffix.

The process attracted 47 applicants, including a 29-year-old Canadian named 
Jason Hendeles, who proposed dot-xxx. It cost $50,000 to apply, but running 
a popular domain name can be lucrative. Verisign Inc. makes hundreds of 
millions of dollars from managing the dot-com and dot-net domains.

A member of a wealthy Canadian real-estate family whose mother is a 
well-known modern-art collector in Toronto, Mr. Hendeles says he spent 
around $200,000 on the effort.

Ultimately, Icann opted for less controversial options, approving dot-biz, 
dot-museum and dot-aero, among others. The board's main criteria boiled 
down to whether there was a perceived need for each name.

By the time Mr. Lawley arrived on the scene in 2003, Mr. Hendeles's 
company, ICM Registry Inc., was "in hibernation," says Mr. Lawley.

After graduating from college in the U.K. in 1985, Mr. Lawley started a 
company that sold fax machines to small and medium-size businesses. He sold 
the company in 1997 but soon jumped back into business, helping his old fax 
customers get onto the Web. He took his new company, Oneview.net, public.

As the Internet boom turned to bust, he sold Oneview to Freecom.net Ltd., 
which subsequently accused Mr. Lawley of inflating the number of his 
customers. Mr. Lawley and other senior executives resigned from the newly 
merged company and agreed to pay back stock valued at about $8.5 million. 
Mr. Lawley says the disagreement over the numbers stemmed from Oneview's 
having more than one account with a given customer, and counting those as 
multiple accounts, while Freecom considered them a single account.

Mr. Lawley says he has never had any connection to the porn world. He says 
he got interested in domain names in 2003 at his son's school in Florida, 
when he met a parent involved in Icann affairs. Soon he came upon the 
dot-xxx file at Icann and gave Mr. Hendeles a call. They agreed to revive 
ICM and give dot-xxx another try.

The timing was good, since Icann was about to launch a new batch of suffixes.

Mr. Lawley says he wanted the ICM proposal to address concerns about online 
pornography, an industry that generates an estimated $1 billion to $5 
billion a year in revenue. ICM has pledged to donate $10 of the proposed 
annual fee of $60 for a dot-xxx domain name to child-protection groups and 
to require users of dot-xxx to label their content.

ICM has also proposed establishing a foundation that would engage 
interested parties in a dialogue about online pornography. ICM now consists 
of four people, including Messrs. Lawley and Hendeles, who between them 
made 90% of the investment in the company.

In June of last year, the Icann board agreed to enter contract negotiations 
with ICM. Mr. Lawley thought the effort, which had cost about $2.4 million, 
was close to paying off.

Then, conservative groups jumped into the fray. The Family Research Council 
and Concerned Women for America implored supporters to write to the 
Commerce Department to oppose dot-xxx. They argue, among other things, that 
the concept legitimizes online pornography. Because it doesn't require 
adult-content providers to move their material from their dot-com sites to 
dot-xxx sites, the step just adds pornography to the Internet, they say.

"The porn industry is constantly preying on the eyes of our children," says 
Charmaine Yoest, a spokeswoman for the Family Research Council. "This would 
only double porn holdings on the Internet."

Through mid-June, Commerce Department staffers tracked incoming emails on 
the subject with increasing alarm, the internal government documents show.

'Who Really Matters'

On June 16, in an internal email, a Commerce official said the 
administration needed to make it clear to conservative Christian groups 
that the White House shared their opposition to dot-xxx.

"Who really matters in this mess is Jim Dobson," wrote Fred Schwien, the 
executive secretary to Commerce Secretary Carlos Gutierrez, according to 
the documents reviewed by the Journal. Mr. Dobson is an evangelical 
Christian who hosts a highly influential daily radio show called "Focus on 
the Family."

"My suggestion is that someone from the White House ought to call him ASAP 
and explain the situation, including that the White House doesn't support 
the porn industry in any way, shape, or form, including giving them their 
own domain name," Mr. Schwien wrote, according to the documents.

Mr. Schwien declined to comment. A Commerce Department spokesman says Mr. 
Schwien was not involved in policy discussions on this issue within the 
department.

Mr. Dobson couldn't be reached for comment.

On Aug. 11, five days before Icann's scheduled vote on the dot-xxx 
proposal, Michael Gallagher, then the official responsible for Internet 
matters within the Commerce Department, wrote to Icann stating it had 
received nearly 6,000 letters and emails opposing the domain-name suffix 
due to "concern about the impact of pornography on families and children."

The letter, which was made public, didn't disclose Commerce's opinion on 
the matter. But an internal memo prepared by Commerce, titled "United 
States Control of the Domain Name System," spelled out how the U.S. could 
kill the plan: "If the international community decides to develop an .XXX 
domain for adult material, it will not go on the Top Level Domain (TLD) 
registry if the U.S. does not wish for that to happen." The top-level 
domain registry refers to the list of approved domain suffixes, which Icann 
manages.

The head of the Icann advisory committee that represents other governments 
also wrote to the board, citing "discomfort" with the proposal from several 
countries.

At the Aug. 16 Icann meeting, Icann postponed the vote on dot-xxx, citing a 
need for more input.

"We were well aware of the international dynamic," says Mr. Gallagher, who 
has since re-entered private law practice. "We intervened to make sure that 
Icann had input from all parties."

Vinton Cerf, the chairman of the Icann board, says, "At no time has the 
Department of Commerce said you must do this."

Some in the adult-entertainment industry itself also oppose the plan. "This 
is probably the only time that my industry and folks on the far right agree 
on something," says Steven Hirsch, the founder and co-CEO of Los 
Angeles-based Vivid Entertainment Group, which makes about 60 adult films a 
year. More than a third of its revenue comes from online sales, he 
estimates. "Dot-com is much better known, and we have spent millions of 
dollars promoting our dot-com business," he adds.

Mr. Lawley says the debate over how dot-xxx will affect pornography on the 
Internet should be irrelevant, since Icann's approval criteria have nothing 
to do with such questions.

"We never said we're going to save the whales or stop world hunger," he 
says. "We fit the criteria. The only question is, Will someone intervene at 
the last minute?"


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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