May 11, 2006

David Pogue
NY Times

Why the World Doesn't Need Hi-Def DVD's

http://www.nytimes.com/2006/05/11/technology/11pogue.html?_r=1&oref=slogin&pagewanted=print



WHEN did you first become cynical about the electronics industry?

Was it when VHS went out of style, and you had to buy all your movies again 
on DVD? Was it the time(s) you never got the rebate you mailed away for? Or 
was it when your computer's 90-day warranty expired, and the thing croaked 
two days later?

Doesn't matter. As it turns out, you didn't even know the meaning of the 
word cynical. This month, Toshiba's HD-A1 high-definition DVD player hit 
store shelves. It's the first marketplace volley in an absurd and pointless 
format war among the titans of the movie, electronics and computer industries.

Just contemplating the rise of a new DVD format is enough to make you feel 
played. What's wrong with the original DVD format, anyway? It offers 
brilliant picture, thundering surround sound and bonus material. The 
catalog of DVD movies is immense and reasonably priced. And DVD players are 
so cheap, they practically fall out of magazines; 82 percent of American 
homes have at least one DVD player.

To electronics executives, all of this can mean only one thing: It's time 
to junk that format and start over.

Of course, the executives don't explain this decision by saying, "Because 
we've saturated the market for regular DVD players."

Instead, they talk about video and picture quality. A DVD picture offers 
much better color and clarity than regular TV, but not as good as 
high-definition TV. The new discs hold far more information, enough to 
display Hollywood's masterpieces in true high definition (if you have a 
high-definition TV, of course).

UNFORTUNATELY, this idea occurred simultaneously to both Sony and Toshiba. 
Each dreamed up its own format for a high-def DVD. Each then assembled an 
army of partners. Toshiba's format, called HD-DVD, has attracted Microsoft, 
Sanyo, NEC and movie studios like New Line and Universal. Sony's format, 
called Blu-ray, has in its camp Apple, Panasonic, Philips, Samsung, Sharp, 
Pioneer, Dell and movie studios like Sony, 20th Century Fox and Disney. 
(Some companies, like HP, LG, Warner Brothers and Paramount, intend to 
create products for both formats.)

The new DVD players will play standard DVD's, but that's as far as the 
compatibility good news goes. Movies in Toshiba's format won't play in DVD 
players from Sony's side, and vice versa.

At first, pundits guessed that Sony's Blu-ray format might win, because it 
had signed up so many more movie studios, its discs have greater capacity, 
and the PlayStation 3, expected to top best-seller lists this fall, will 
double as a Blu-ray player.

But Toshiba has two aces up its sleeve. First, its first HD-DVD player is 
available now, giving it a head start; Blu-ray players aren't expected 
until the end of June. Second, this new player, the HD-A1, costs $500 — 
half the price of the cheapest Blu-ray deck.

The HD-A1 is a pretty big box: 17.7 by 13.3 by 4.3 inches, more like an 
early VCR than a sleek modern DVD player.

The $500 isn't the only price you pay for being an insanely early adopter; 
this baby is slow — really slow. It takes over a minute just to turn on; 
menus are sometimes slow to respond; and a newly inserted DVD takes 45 
seconds just to get to the F.B.I. warning. (And no, even the brave new DVD 
format doesn't let you skip over that tiresome warning.)

The remote is a disaster; its buttons are identically shaped and 
illogically placed. Not only are they not illuminated, but their labels are 
painted on faintly and in what must be 4-point type. (A sibling model, the 
HD-XA1, adds minor goodies like a backlit remote — for $300 more.)

Finally, though, the movie begins — and your shield of cynicism begins to 
waver. As you watch the brilliant colors, super-black blacks and 
ridiculously sharp detail — up to six times the resolution of a standard 
DVD — you realize that you've never seen anything quite this 
cinematic-looking in your home before.

Even high-definition TV doesn't look this good; the amount of information 
HD-DVD pumps to your screen dwarfs what you get from high-def satellite or 
cable (36 megabits a second maximum, versus 19 or less).

You need a big screen to benefit from all this picture data, however. The 
impact of the extra detail begins to evaporate at screen sizes below, say, 
35 inches.

Even on a small screen, though, you don't have to interrupt the movie to 
open the DVD menu (to get access to settings and extras); on a high-def 
DVD, the menu appears at the bottom or side of the screen as the movie 
continues to play.

That feature makes it quick and easy to turn on subtitles during a mumbled 
scene, for example, or to tune in the director's commentary track without 
losing your place. I watched six beautifully made HD-DVD movies from Warner 
and Universal, including the gut-churning "Training Day" and a spectacular 
"Apollo 13." (It's a tough job, but someone's got to do it.) I quickly 
concluded that the new on-screen menu system makes the old DVD-menu system 
look confusing and crude in comparison.

The new DVD generation is supposed to offer several other sophisticated 
features. For example, director and actor commentaries can now include 
video, not just audio (the director appears in a small picture-in-picture 
window). Similarly, the A1's built-in Ethernet jack is supposed to let you 
connect to the Internet for interactive features.

No movies in the first wave include any of these goodies, however. (Shades 
of the Camera Angle feature that was supposed to be available on movies in 
the original DVD format? You decide.)

On the videophile blogs, you can find several cautionary notes regarding 
the HD-A1's audio and video signal outputs — details that will cause 
average people's eyes to glaze over, but may alarm high-end movie buffs.

For example, don't buy this player if you're hoping to future-proof your 
home theater. As any geek can tell you, HDTV comes in several degrees of 
resolution: 720p, 1080i and 1080p. Weirdly, the Toshiba can't send out 
1080p, which is the holy grail. (To be sure, this standard is still rare 
among TV sets, but it's the wave of the future.)

You should know, too, that you're guaranteed the sensational 
high-resolution HD-DVD picture only if your TV set has an HDMI connector (a 
slim, recently developed, all-digital jack that carries both sound and 
picture). If you use S-video or component cables instead, you may see only 
25 percent of the resolution you're supposed to get — a maddening 
antipiracy feature that the studios can invoke at their option. (Most 
studios have said that they won't "down-res" those jacks, at least at 
first; they can begin doing so at any time, however.)

The fine print also includes cautions that the A1 contains a fan (though 
it's mercifully quiet), that your TV may require tweaking to tame the more 
intense HD-DVD colors, and that the DVD extras are not, generally speaking, 
in high definition.

Over all, though, the A1 does deliver the spectacular picture and sound 
promised by Toshiba. Should you buy one, then?

Not unless you're an early-adopter masochist with money to burn.

Reason 1: The average person can see the difference in picture quality, but 
only on a big, high-def screen, preferably side by side with a standard DVD 
signal. The leap forward is nowhere as great as it was from, say, VHS to DVD.

Reason 2: For a brand-new technology, the A1 is a reasonably priced razor — 
but it's got a serious blade shortage. Only 20 will be available by the end 
of this month, priced at $20 to $40, and only a couple of hundred are 
expected by year's end. (Tens of thousands are available in the traditional 
DVD format.)

Reason 3 (and this is the big one): You could be placing a very big bet on 
the wrong horse.

In fact, this might even be a race that neither horse wins; the public may 
well decide that regular DVD's are just fine as they are. (Remember SACD 
and DVD-Audio, two rival "high-definition audio" formats that also required 
new players and new discs? Didn't think so. Both are well on their way to 
the great eBay in the sky.)

You, and everyone else, have everything to gain by waiting until prices 
fall, the movie catalog grows and a single standard emerges. After all, how 
will you feel if you buy a player and a bunch of movies — and the one you 
picked turns out to be the Betamax of the new millennium?

Probably more cynical than ever.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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