TiVo Will Offer Web Video Service To TV Subscribers

By VAUHINI VARA
Wall Street Journal

June 7, 2006; Page B3

http://online.wsj.com/article/SB114963329219273095.html?mod=hps_us_at_glance_mm



TiVo Inc. is launching a service to offer Internet video to television 
viewers, the latest in a series of moves to differentiate its digital video 
recorder from rival devices.

Starting today, TiVo said subscribers will be able to access video clips 
from the National Basketball Association, New York Times Co., the 
female-oriented Web firm iVillage Inc. and others through a new service 
called TiVoCast, available at no extra charge.

Among the content that will be available in the next few weeks: videos 
showing parenting tips for new mothers and multimedia reporting from New 
York Times columnist Nicholas Kristof.

"For an awful lot of viewers, video doesn't become real TV until you can 
watch it on the television," TiVo Chief Executive Tom Rogers said.

TiVoCast is the company's latest move in a broader effort to let its 
customers view material from the Web. The services require one of the 
company's Series2 digital video recorders, or DVRs, which include a 
broadband Internet connection.

Last month, the Alviso, Calif., company struck a deal with Brightcove Inc., 
a closely held firm that markets a service that allows companies to 
distribute video online. Under the deal, Brightcove will give its customers 
the option of making their content available through TiVo.

Mr. Rogers said he hopes the new offerings will help distinguish TiVo from 
its larger rivals. Cable and satellite companies are promoting their own 
DVRs, putting pricing pressure on TiVo.

Subscribers typically use TiVo to record cable or satellite-TV signals onto 
a hard disk. DVRs have become popular because they let users view programs 
when they want, rather than conform to a TV schedule, while allowing 
viewers to pause live television and skip commercials.


=================================================
George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         



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