AOL to create action sports joint venture Tue Jun 27, 3:55 PM ET http://news.yahoo.com/s/nm/20060627/wr_nm/media_aol_action_dc_4
NEW YORK (Reuters) - Time Warner Inc.'s AOL on Tuesday said it has launched a new Web site courting skateboarders, snowboarders and other action sports athletes that lets users send in their own videos. Lat34.com, named after the company's Los Angeles location, is a joint venture of AOL and video production company Fusion Entertainment. Financial terms of the partnership were not disclosed. The new site is not a part of AOL Sports and is billed as a kind of MySpace for 12- to 34-year-old male BMX-riders and snowboarders, Lat34.com Chief Executive Officer Jeff Rowe said in an interview, referring to News Corp.'s popular online teen hangout. "Our whole focus is blending traditional media values with ... social networks, instant messaging, blogs and wireless," Rowe told Reuters. Viewers can find information on action sports events, equipment and athletes. Skateboarders and snowboarders will also be able to swap tips and information on local area information using AOL's instant messaging and blogging tools, the company said. DaimlerChrysler AG's Jeep is a charter advertiser, AOL said Reply with a "Thank you" if you liked this post. _____________________________ MEDIANEWS mailing list [email protected] To unsubscribe send an email to: [EMAIL PROTECTED]
