Dell to offer free recycling for products
By MATT SLAGLE, AP Technology Writer

http://news.yahoo.com/s/ap/20060628/ap_on_hi_te/dell_recycling_1

DALLAS - Consumers wanting to ditch old printers, personal computers or 
other electronics gear made by Dell Inc. will soon be able to recycle 
them for free, chairman Michael Dell announced Wednesday.

"We don't think the consumer should have to pay for the responsible 
retirement of used computer equipment," Dell said.

The new recycling policy, already available in Europe, is slated to 
launch in the United States by September and the rest of the world by 
November.

Industrywide, companies have begun adopting more affordable recycling 
policies to prevent cadmium, mercury and lead and other hazardous 
materials contained in many electronics from ending up in landfills as 
so-called "e-waste."

This month, Apple Computer Inc. expanded its computer recycling program 
for U.S. customers. Those who buy a new Mac through the Apple store 
online or any Apple retail store will receive free shipping and 
recycling of their old machines.

Dell's main rival, Hewlett-Packard Co., meanwhile, said Tuesday it was 
expanding its product recycling program with a series of summer 
collection drives.

The drives, running between June and September in Colorado, Connecticut, 
Illinois, Maryland, Minnesota, New Mexico and Oregon, will let consumers 
drop off a range of electronic devices for recycling free of charge, the 
company said.

Under Dell's previous policy, available since 2004, consumers could only 
get free recycling of any brand of computer or printer if they bought a 
new Dell system. For those not buying a new system or who don't have 
Dell equipment, the Round Rock, Texas, company would take back used 
electronics for $10 per box, as long as it weighs less than 50 pounds.

Under the new system, consumers wishing to recycle their old Dell gear 
for free must go online, enter the product's serial code at Dell's Web 
site, pack the item, and then schedule a pickup time.

The items are then sent to one of Dell's U.S.-based recycling centers to 
be reused or broken down into components.

"Dell is setting the standard for the industry with this new policy," 
said Kate Krebs, executive director of the National Recycling Coalition, 
who joined Dell in making the announcement during a conference call with 
reporters.

It's the responsibility of consumers to erase any personal data 
beforehand, said Tod Arbogast, senior manager of Dell Sustainable Business.


Reply with a "Thank you" if you liked this post.
_____________________________

MEDIANEWS mailing list
[email protected]
To unsubscribe send an email to:
[EMAIL PROTECTED]

Reply via email to