Verizon to ease termination fees
Wireless cancellation charges a longtime consumer gripe

By Bruce Myerson
The Associated Press

Updated: 5:25 p.m. CT June 28, 2006

URL: http://www.msnbc.msn.com/id/13600607/


NEW YORK - Targeting a top gripe by cell phone users and breaking ranks 
again with its industry, Verizon Wireless plans to prorate the fee it 
charges subscribers who break a contract so they only pay an amount 
proportional to the time left on their agreements.

The change in the early termination fee will be implemented this fall for 
all new customers and any Verizon Wireless subscribers who sign a new 
contract, the company announced Wednesday in tandem with a speech by CEO 
Denny Strigl at an industry conference.

The company, owned jointly by Verizon Communications Inc. and Vodafone 
Group PLC, also said it was addressing another customer frustration by 
enabling existing subscribers to upgrade to a new handset at the same steep 
discounts being offered to lure new customers.

U.S. wireless companies, their subscribers trapped by contracts and early 
termination fees, typically offer much smaller savings, if at all, on 
upgrades while they're under contract. Verizon's new flexibility will be 
available to subscribers with calling plans of $50 after 12 months.

Wireless cancellation fees are a longtime sore point among consumers, 
provoking lawsuits and legislative proposals to prohibit and cap them.

Earlier this month in California, a state court decided to allow a class 
action suit seeking to recover early cancellation fees from Verizon 
Wireless and Sprint Nextel Corp., according to the seniors advocacy group 
AARP, which is providing legal assistance for the plaintiffs. And in early 
June, Democrats in the Michigan Legislature proposed a bill that would 
limit termination fees to $20.

About 50 million of Verizon Wireless' 53 million subscribers are under 
contract, and nearly all would face an early termination fee of $175 if 
they decided to change carriers or just close their accounts.

"The number of complaints on this issue is the single largest that our 
customers have," Strigl said in an interview before the speech, referring 
to the termination fees as a "black eye" for the industry. "It's a 
legitimate complaint: If they leave in month one or month 23, they pay the 
same charge."

The change to prorating the fee isn't as big a gambit for Verizon, which 
boasts the industry's best customer retention rates, as it might be for 
many rivals with heavier subscriber defections.

Wednesday's announcement marks at least the third time that Strigl has used 
the annual Yankee Group wireless conference to break ranks with his top rivals.

In 2003, Strigl came out in favor of giving cell users the right to keep 
their phone numbers if they decide to change providers, an edict from the 
Federal Communications Commission that all the top wireless companies were 
trying to fight in court. The sudden reversal by Verizon Wireless scored a 
public relations coup, with its rivals left looking less customer friendly.

Last year, citing customer privacy concerns, Strigl said Verizon Wireless 
would not participate in an effort to create a directory of cellular phone 
numbers like that in the traditional wireline industry.

Asked if the latest move on termination fees might provoke more 
consternation, Strigl said, "That's what industry leaders do."

URL: http://www.msnbc.msn.com/id/13600607/



================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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