[FYI: Channel 150 is currently nothing but traffic & weather for the LA region. Like all the Sirius local traffic & weather channels it can be heard by all subscribers in the US.]
June 29, 2006 Variety to do entertainment news for Sirius Satellite Radio Associated Press http://www.mercurynews.com/mld/mercurynews/news/local/states/california/northern_california/14929677.htm NEW YORK - Variety has reached a deal with Sirius Satellite Radio Inc. to do regular radio news reports on the entertainment industry from its offices in Los Angeles, the companies announced Thursday. The reports will air several times an hour on Sirius' channel 150 on various topics that the longtime entertainment industry publication covers, including the movie business, TV and publishing. Reporters and editors from Variety will produce the reports. Financial terms of the deal weren't disclosed. "Variety chose Sirius as our partner because of its already strong credibility in the entertainment world and Sirius' ability to reach a national audience," editor-in-chief Peter Bart said. Variety will update the reports throughout the day, with even more frequent updates during morning and afternoon drivetime periods as well as during peak news periods, such as Oscar season. "There is clearly an appetite for news from the world of media and entertainment that is both timely and credible. It is our intention to get it first and also get it right," Bart added. Both Sirius and its rival XM Satellite Radio Holdings Inc. have racked up significant financial losses as they build up programming and subscriber bases in the emerging field of paid subscription radio delivered by satellite. Both services cost about $13 a month and require special receivers. Sirius had 4.1 million subscribers at the end of March and 6.2 million are expected by the end of the year. ================================ George Antunes, Political Science Dept University of Houston; Houston, TX 77204 Voice: 713-743-3923 Fax: 713-743-3927 antunes at uh dot edu Reply with a "Thank you" if you liked this post. _____________________________ MEDIANEWS mailing list [email protected] To unsubscribe send an email to: [EMAIL PROTECTED]
