France Offers Apple a Loophole
Law Would Let ITunes Deal for Right to Keep Exclusive Software

By Mike Musgrove
Washington Post Staff Writer

Tuesday, July 4, 2006; D01

http://www.washingtonpost.com/wp-dyn/content/article/2006/07/03/AR2006070301101_pf.html


The French government's passage of a controversial law last week could 
force Apple Computer Inc. to loosen ties between the iPod and music 
purchased on iTunes, a move that has left analysts wondering whether the 
company will comply or close its business in France.

The legislative action in France was intended to open the digital music 
business so that songs purchased at any online store -- be it Apple's 
iTunes or Napster -- could play on any digital music player: Apple's iPod, 
Creative Technology Ltd.'s Zen or others.

The law, as passed, is a watered-down version of a bill proposed earlier 
this year. It now includes a loophole that allows Apple to seek permission 
from artists, record labels and publishers to keep its digital rights 
management software on the downloadable music tracks so that they cannot be 
played on non-Apple devices.

Apple, which had called the proposal's earlier version "state-sponsored 
piracy" that would send consumers back to file-sharing programs for music 
downloads, has been mostly quiet about the law's passage and the impact it 
might have on business in France. The company did not return calls seeking 
comment yesterday.

Analysts, however, are divided on how Apple might respond. Some think the 
law will have little to no effect; others think Apple could go so far as 
saying au revoir to its business in France, as the company hinted earlier 
this year. If the company complies, other countries, some of which have 
expressed concerns similar to France's, might follow with laws of their own.

"Apple might seriously consider withdrawing," from France as a result of 
the law, said Roger Kay, principal analyst at research firm Endpoint 
Technologies Associates Inc.

Kay said he thinks complying with the new law might amount to more of a 
headache than France's business is worth to the company. "It's only a tiny 
percentage of their iPod and iTunes revenue," he said.

Plus, some music publishers could gain an upper hand in a pricing dispute 
if Apple comes seeking permission to leave restrictive software on their 
music. Record labels have suggested raising Apple's 99-cent, per-track 
price, but the company has consistently rebuffed a price hike.

Tim Bajarin, principal analyst with Creative Strategies, said the law could 
result in a lot more paperwork for Apple, but he thinks it will be 
"business as usual" for Apple in France.

"In the U.S., artists are clamoring to get on Apple's iTunes, and that's 
been the case in every country," he said. "For an artist to say no to being 
on iTunes -- that would be shooting themselves in the foot."

The law would apply to other online music stores that do business in 
France, but Apple's iTunes store is by far the most successful operation 
with an interest at stake.

Other countries, such as Sweden and Norway, have expressed concern about 
Apple's controls that tie the iPod and iTunes store. Norway's Consumer 
Council issued a statement earlier this year accusing Apple of breaking 
Norwegian law by not letting consumers play iTunes music on other digital 
players.

Neither country has said how it will address those concerns.

Meanwhile, a small consumer backlash has occurred in the United States, in 
the form of a consumer advocacy group that is also trying to get Apple to 
remove the digital rights management restrictions from iTunes music files.

Members of the activist group Free Software Foundation have staged protests 
this summer outside of Apple stores across the country, with members 
dressed in colorful toxic waste suits and carrying signs that rate digital 
rights management software such as Apple's as "Defective by Design," the 
name of the group's campaign.

Henri Poole, a Free Software Foundation board member, said that such 
software restrictions infringe on consumer rights and are designed to 
protect "antiquated business models."

"We purchase [songs] and we think we have the same rights we had two years 
ago, but those rights are being eroded and the [digital rights management] 
rules can even be changed after you've purchased," he said.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



Reply with a "Thank you" if you liked this post.
_____________________________

MEDIANEWS mailing list
[email protected]
To unsubscribe send an email to:
[EMAIL PROTECTED]

Reply via email to