Serious Breakdown of Sirius Satellite Radio

Thomas Catino
07/05/2006 9:30 AM EST

http://www.antandsons.com/aheadoftheticker/siriusradio_070506/


Shares of Sirius Satellite Radio (Nasdaq: SIRI) have certainly been 
riding some rough waves recently.

While the fundamental picture has looked bright for the company, major 
institutions and brokerage houses have continually remained skeptical 
that Sirius would not live up to its high expectations. Even though the 
company reiterated its earnings guidance, shares collapsed along with 
the major market averages in late May. Even CEO Mel Karmazin's million 
share buy of Sirius stock failed to be the impetus to move Sirius stock 
higher.

Through out the month of May, Sirius was shown no love, continually 
hitting new 52-week lows. The downturn continued to stun investors 
because just earlier that month, the company announced strong first 
quarter 2006 results which included record market share of satellite 
radio net subscriber additions. But the markets did not reflect the 
strong fundamental posititon as Sirius went on to lose billions of 
dollars in market cap value. There was no obvious reason why Sirius 
shares declined because there were no revisions in analyst expectations, 
no insider selling or changes in the Sirius business model. Though 
competitor XM Satellite Radio (Nasdaq: XMSR) had slumped and the market 
indices were dragged lower by inflation concerns, Sirius fundamentals 
remained the same.

In late June, however, investors flocked to shares of Sirius. The stock 
traded actively and just days ago, hit a short-term peak of $4.76 on 
extremely heavy trading. Shares of Sirius are finally moving higher 
after investors have taken notice of significantly overlooked news. On 
June 20, Ford Motor Co. (NYSE: F) announced that in 2007, it would 
double its automobile models available with a navigation system and 
quadruple the number with Sirius satellite radio. This move was in 
response to a strong consumer trend towards demand for navigation and 
satellite radio devices, indicating clear momentum for the growth of 
subscriptions to Sirius services. Why investors did not notice this 
earlier is unclear, but Sirius shares began to recover some of the 
nearly 50% market value that it lost in the last eighteen months.

Looking ahead, Sirius' future depends on the growth and evolution of the 
satellite radio industry. But one thing for sure is that Sirius wants to 
remain a competitor in the market, if not the dominant player. In an 
early morning conference call on June 26, CEO Mel Karmazin said that he 
would like to buy competitor XM Satellite Radio (Nasdaq: XMSR). He 
specifically told those in attendance that "we'd love to buy them. Price 
would matter, so that would be an issue ... (and) there would definitely 
be the regulatory issue." As outrageous and unlikely as it seems, 
Karmazin's words are an indication that Sirius is not to be taken lightly.
 


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