Digital Domain

AOL Said, 'If You Leave Me I'll Do Something Crazy'

By RANDALL STROSS
The New York Times
July 2, 2006

"YOU'RE going to listen to me."

This was the taunting command of an AOL customer service 
representative who sounded like a jailer twirling his keychain. The 
customer on the phone wanted to complete his business, but the person 
on the other end of the phone did not share a sense of urgency.

It is fitting that the customer service representative's wish to be 
heard has been fulfilled on a scale he never anticipated.

When Vincent Ferrari, 30, of the Bronx, called AOL to cancel his 
membership last month, it took him a total of 21 minutes, including 
the time spent on an automated sequence at the beginning and some 
initial waiting in a queue. He recorded the five minutes of 
interaction with the AOL customer service representative and, a week 
later, posted the audio file on his blog, Insignificant Thoughts 
(http://insignificantthoughts.com/2006/06/13/cancelling-aol).

Shortly thereafter, those five minutes became the online equivalent 
of a top-of-the-charts single.

To listen as Mr. Ferrari tries to cancel his membership is to join 
him in a wild, horrifying descent into customer-service hell. The AOL 
representative, self-identified as John, sounds like a native English 
speaker; he refuses to comply when Mr. Ferrari asks, demands and 
finally pleads - over and over again - to close his account.

...


http://www.nytimes.com/2006/07/02/business/yourmoney/02digi.html?ex=1309492800&en=c30d6788c3f52be8&ei=5090



Reply with a "Thank you" if you liked this post.
_____________________________

MEDIANEWS mailing list
[email protected]
To unsubscribe send an email to:
[EMAIL PROTECTED]

Reply via email to