iLines The sleek, smooth design of Apple's iPod is now mirrored in the architecture of some of the company's high-profile stores
By Linda Matchan, Globe Staff | June 29, 2006 NEW YORK - To those who dwell in the design universe, Apple Computer has accomplished the near-impossible: making nerdy computing products seem hip and friendly. Sleek, ergonomic, and accessible, first their computers and now their iPods have gained raves and a cult following, and they have brought terms like ``nano" out of geekdom and into everyday use. ``I think every designer in the world has been in a meeting where someone announces that their printer, toaster, telephone, breakfast cereal should become the iPod of its category," says Steve Portigal of Portigal Consulting , a California firm specializing in design and business strategy. Now, with the opening of an architecturally audacious retail store in Manhattan, Apple has crossed another design threshold. The Apple Store Fifth Avenue -- a mammoth underground docking station for Macs, iPods, and accessories -- has made the ultimate statement of design and product packaging by morphing the design of Apple products with the design of the building that houses them. ... http://www.boston.com/ae/theater_arts/articles/2006/06/29/ilines/ Reply with a "Thank you" if you liked this post. _____________________________ MEDIANEWS mailing list [email protected] To unsubscribe send an email to: [EMAIL PROTECTED]
