PBS Kids Go! a No Go By John Eggerton Broadcasting & Cable
7/6/2006 5:35:00 PM http://www.broadcastingcable.com/article/CA6350111.html?display=Breaking+News Citing financial constraints, PBS has pulled the plug on its much balyhooed October launch of a digital kids channel, PBS Kids Go!, saying it is rethinking the strategy of a linear channel targeted to elementary school kids. "An insufficient number of stations are in a position to financially sustain the service," PBS said in a brief statement. Other options for expansion into the elementary school area in the near future--the next several months--could be a VOD service or other new media delivery, though it also said a channel is not off the table at some future date. PBS will continue to program its PBS Kids Go! two-hour afternoon block and add programming to pbskidsgo.org. Only three months ago, PBS announced the October launch of a channel that was expected to have wide cable carriage out of the gate thanks to a digital carriage deal between noncoms and major cable operators. ================================================= George Antunes Voice (713) 743-3923 Associate Professor Fax (713) 743-3927 Political Science Internet: antunes at uh dot edu University of Houston Houston, TX 77204-3011 Reply with a "Thank you" if you liked this post. _____________________________ MEDIANEWS mailing list [email protected] To unsubscribe send an email to: [EMAIL PROTECTED]
