Elegy for the video store
As Netflix and on-demand change the way we rent movies, the corner 
video store is fading out. It's a greater loss than you might think.

By John Swansburg  |  July 9, 2006

IN AN ESSAY recently published in The New York Times Book Review, 
John Updike noted that, ``mirabile dictu," the small New England city 
where he lives still holds an independent bookstore-"one of the few 
surviving in the long coastal stretch between Marblehead and 
Newburyport."

I happen to know that bookstore; I grew up just a few miles down the 
road from it, in Beverly, and bought books there as a kid. Yet when I 
read Updike's encomium for such ``lonely forts," I couldn't help but 
think of a different outpost, one that never enjoyed such praise from 
on high, and one that, unlike the bookshop, closed its doors not long 
ago: Photographics, the video store where I rented movies growing up.

The demise of the independent bookstore has been augured for nearly a 
generation now, the inevitable casualty of behemoths like Borders and 
Barnes & Noble, online booksellers like Amazon, and ultimately, so 
we're told, of the universal, digital library imagined by Google and 
various techno-visionaries. The more imminent demise of the video 
store, meanwhile, has merited only occasional notice, mostly in the 
business pages. Yet something important is being lost here, something 
that isn't going to be replaced by rent-by-mail outfits like Netflix, 
video-on-demand services, or newfangled delivery systems like the 
Disney-backed MovieBeam. Though it may never have acquired the cache 
of the independent bookstore, for people who care about movies, the 
video store is just as vital an institution.

Video stores aren't just a place to grab a movie. The halfway decent 
ones-in other words, not Blockbuster, which is almost entirely given 
over to new releases, the so-called back wall-are places where the 
enthusiasms of the cinephile find a home. The theater is a place to 
see movies; the video store is a place to be among them-and to be 
among other people who love movies.

...

http://www.boston.com/news/globe/ideas/articles/2006/07/09/elegy_for_the_video_store/



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