http://www.cnn.com/2006/TECH/ptech/07/10/magnetic.memory.ap/index.html

'Universal' memory chip ready for market

DALLAS, Texas (AP) -- Achieving a long-sought goal of the $48 billion memory
chip industry, Freescale Semiconductor Inc. announced the commercial
availability of a chip that combines traditional memory's endurance with a
hard drive's ability to keep data while powered down.

The chips, called magnetoresistive random-access memory or MRAM, maintain
information by relying on magnetic properties rather than an electrical
charge. Unlike flash memory, which also can keep data without power, MRAM is
fast to read and write bits, and doesn't degrade over time.

Freescale, which was spun off of Motorola Inc. in July 2004, said Monday it
has been producing the 4-megabit MRAM chips at an Arizona factory for two
months to build inventory. A number of chip makers have been pursuing the
technology for a decade or more, including IBM Corp.

Sometimes referred to as "universal" memory, MRAM could displace a number of
chips found in every electronic device, from PCs, cell phones, music players
and cameras to the computing components of kitchen appliances, cars and
airplanes.

"This is the most significant memory introduction in this decade," said Will
Strauss, an analyst with research firm Forward Concepts. "This is radically
new technology. People have been dabbling in this for years, but nobody has
been able to make it in volume."

Electronic memory is ubiquitous in today's world, but each flavor of
memory-chip technology has different strengths and weaknesses. Often times,
a single device has multiple types of memory chips to take advantage of the
benefits of a particular technology.

Static and dynamic random access memory chips, used in PCs and elsewhere,
are fast but lose data when the power is switched off. Flash memory chips,
which are commonly found in music players, cameras and cell phones, retain
information but are slower and degrade over time.

Bob Merritt, an analyst with Semico Research, said memory makers are hunting
technology that will be faster, smaller, cheaper and retain data when the
power is off to help run portable computers and cell phones.

"The older memory technologies are awkward to work with in a mobile
computing environment," Merritt said. "This is a significant step forward
and absolutely critical for moving into the smaller forms that consumers and
industry want."

Ultimately, the technology could displace the RAM found in PCs, enabling
systems that boot up immediately because data don't have to be reloaded into
the memory chips.

Freescale has been working on the technology for nearly a decade, said Saied
Tehrani, who directs the Austin-based company's MRAM program. He said
Freescale already has customers, but he declined to name any.

Freescale said it isn't interested in high-volume markets but will license
its patents to other companies.

The first markets for MRAM chips are likely to be in automotive and
industrial settings, where durability is critical. Tehrani said they would
also be suited for data-logging devices, such as airline black boxes that
store data on aircraft performance and must be recoverable after a crash.

MRAM is one of several emerging technologies that could replace established
chips, at least in some applications.

Texas Instruments Inc. and other companies are working with Colorado-based
Ramtron International Corp. to develop higher-capacity chips using FRAM, or
ferroelectric random-access memory. It also retains data in the absence of
electricity.

Though FRAM has been commercially available for several years, its use has
been limited to niche applications. A TI spokesman said FRAM could be
embedded in TI's digital signal processors or microcontrollers.

Most of the companies working on MRAM have touted prototypes and research
advances but have been quiet about commercial production plans. That could
change after Freescale's announcement.

"Freescale is the first one that says, 'I'm ready to take orders,"' said
Merritt, the Semico analyst. "Other companies will start to say, 'Here's
where I am in my program.' We'll see who shows up."

Gregory S. Williams
[EMAIL PROTECTED]



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