http://www.cnn.com/2006/TECH/ptech/07/12/alert.system.ap/index.html

WASHINGTON (AP) -- We interrupt your cell phone call with this important 
announcement: The government will soon be sending warnings of national 
emergencies on wireless phones, Web sites and hand-held computers.

The new digital system will update the emergency alerts planned -- but 
never used -- during the Cold War in the event of a nuclear strike. More 
likely, these 21st-century technologies will carry warnings of natural 
disasters and terrorist attacks.

The Homeland Security Department, through the Federal Emergency 
Management Agency, expects to have the system working by the end of next 
year. Though still in its pilot stages, the system is being demonstrated 
Wednesday at a public television station in suburban Virginia.

The Association of Public Television Stations is partnering with FEMA to 
transmit the alerts to receiving networks ranging from wireless devices, 
cable TV channels and satellite radio to traditional broadcast outlets.

"Anything that can receive a text message will receive the alert," 
Homeland Security Department spokesman Aaron Walker said Tuesday. "We 
find that the new digital system is more secure, it's faster, and it 
enables us to reach a wide array of citizens and alert them to pending 
disasters."

In 1951, President Harry Truman created the nation's first alert system, 
which required radio stations to broadcast only on certain frequencies 
during emergencies. That evolved into the test on TV and radio stations 
that solemnly intoned: "This is a test of the emergency broadcast 
system. This is only a test."

Only the president can order a national emergency alert. The system was 
initially designed to warn Americans of a nuclear attack. But President 
Bush last month ordered Homeland Security to extend the alert "for 
situations of war, terrorist attack, natural disaster or other hazards 
to public safety and well-being."
Alerts to head to Gulf Coast states first

The public TV stations have so far raised $1.1 billion -- a third of it 
from the federal government -- to convert antiquated technology at its 
176 stations to digital systems that can transmit the alerts, APTS 
President John Lawson said.

Overall, the new warning system is expected to cost $5.5 million to test 
and deploy nationally and $1 million annually to maintain, Walker said.

The government has been testing the system in the Washington area since 
October 2004, Lawson said, and earlier this year expanded its pilot 
program to 23 public television stations nationwide. It will be rolled 
out to the public and emergency responders in stages, beginning in Gulf 
Coast states that were heavily damaged by hurricanes last year and later 
in major cities.

Peter P. Swire, chief privacy counselor during the Clinton 
administration and law professor at Ohio State University, questioned 
whether the alerts might "be like spam or a telemarketing call" to 
people who don't want them.

"Before the broadcast happens, people should likely have a choice 
whether to receive it," Swire said.

Walker said consumers will have a chance to opt out of the alerts.

Some glitches remain as telephone companies and other networks grapple 
with potentially trying to alert all of their customers at the same time 
without jamming their systems, Lawson said. But the alerts could be 
transmitted by text messages, audio recordings, video or graphics, he 
said, opening the possibility of sending out additional detailed 
information to specific sectors, like hospitals or emergency responders.

For alerting regular Americans, "we're hoping that your cell phone will 
go off saying something bad is happening, and you need to get to a TV or 
radio to find out what's going on," Lawson said.



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