Unreal developer says Intel integrated graphics bad for gaming

http://www.tgdaily.com/2006/07/12/epic_integrated_graphics/

Humphrey Cheung

July 12, 2006 18:55

Brighton (UK) - Mark Rein, vice president of Unreal studio Epic, told a 
packed audience of game developers that Intel's integrated graphics is 
bad for the gaming industry. The surprising statements were given in a 
keynote speech titled "Avoiding the Pitfalls of the Next Generation," 
which kicked off the four-day Developer's Conference.

Rein said integrated graphics is not good enough to play the latest 
games and that "We would all be better off," if Intel exited the 
graphics market.

In recent days, an increasing share of Epic's revenue has come from 
licensing the game engine itself. Epic's bottom line could be hurt if a 
higher number of systems using integrated graphics cuts into the number 
of people capable of running those engines. Many current games cannot be 
played effectively on integrated graphics, one notable example being 
Bethesda Softworks' Oblivion, which is unplayable on many ordinary video 
cards.

Meanwhile, system manufacturers have embraced integrated graphics 
because it usually can lower the overall cost of a computer. This is 
important for many consumers, and also for businesses who generally 
purchase machines in bulk. But while Intel may be the largest maker of 
integrated graphics components, it certainly isn't the only player in 
that market. Both ATI and Nvidia have also offered integrated graphics 
for laptops and motherboards, with Nvidia's share of that market increasing.

In addition to integrated graphics, Rein spoke about how future games 
could be hurt by the growth of so-called episodic contentwhere a 
thinned-down game is initially released, with extra levels and content 
released later either as downloadable expansion packs or boxed sets. He 
warned that gamers could get "franchise fatigue" as some content 
inevitably becomes recycled. However, Rein said he believes blockbuster 
standalone games will generally beat episodic content-based games.



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