YouTube serves up 100 million videos a day

By Reuters

http://news.com.com/YouTube+serves+up+100+million+videos+a+day/2100-1025_3-6094687.html

Story last modified Sun Jul 16 14:45:31 PDT 2006



YouTube, the leader in Internet video search, said Sunday viewers are now 
watching more than 100 million videos per day on its site, marking the 
surge in demand for its "snack-size" video fare.

Since springing from out of nowhere late last year, YouTube has come to 
hold the leading position in online video with 29 percent of the U.S. 
multimedia entertainment market, according to the latest weekly data from 
Web measurement site Hitwise.

YouTube videos account for 60 percent of all videos watched online, the 
company said. Videos are delivered free on YouTube and the company is still 
working on developing advertising and other means of generating revenue to 
support the business.

The site specializes in short--typically 2-minute--homemade, comic videos 
created by users. YouTube serves as a quick entertainment break or viewers 
with broadband computer connections at work or home.

News Corp.'s MySpace, the social networking site popular with teens, has a 
nearly 19 percent share of the market according to Hitwise. Yahoo, 
Microsoft's MSN, Google and AOL each have 3 percent to 5 percent of the 
video search market. Collectively, these four major Web portals have a 
smaller share than either YouTube or MySpace.

In June, 2.5 billion videos were watched on YouTube, which is based in San 
Mateo, Calif., and has a little more than 30 employees. More than 65,000 
videos are now uploaded daily to YouTube, up from around 50,000 in May, the 
company said.

YouTube boasts nearly 20 million unique users per month, according to 
Nielsen/NetRatings, another Internet audience measurement firm.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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