Sony to launch advanced HD camcorders

http://news.yahoo.com/s/nm/20060719/tc_nm/sony_tech_dc_1

TOKYO (Reuters) - Sony Corp (NYSE:SNE - news). is to launch two models 
of high-definition camcorders that record images onto DVD discs and hard 
disk drives (HDDs), the first camcorder maker to offer such products, 
the company said on Wednesday.

Demand for high-definition camcorders is expected to grow as consumers 
get used to finer images on digital broadcasting and advanced optical 
discs based on Blu-ray and HD DVD formats.

Sony will release the model that uses 80-mm DVD discs on September 10 in 
Japan, and expects it to sell for about 170,000 yen ($1,450). The HDD 
model, estimated to retail for around 180,000 yen, is set to hit store 
shelves on October 10.

The random access function of DVDs and HDDs makes it easier for users to 
watch and edit their footage.

Overseas launches will follow soon after the Japan release.

Sony, the world's largest camcorder maker competing with smaller rivals 
such as Victor Co. of Japan Ltd. (JVC) and Canon Inc., aims to sell 
30,000 of the DVD model and 20,000 of the HDD model in the first month 
in Japan.


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