Google tests Web search for blind

Thu Jul 20, 2006 3:25 AM ET

By Eric Auchard
Reuters

http://today.reuters.com/misc/PrinterFriendlyPopup.aspx?type=technologyNews&storyID=2006-07-20T072451Z_01_N20329169_RTRUKOC_0_US-GOOGLE-ACCESS.xml


SAN FRANCISCO (Reuters) - Google Inc. has begun testing a new version of 
its search system that makes finding information on the Web easier for the 
blind or visually impaired, its creator said on Wednesday.

Accessible Search, available on Google's experimental software site at 
http://labs.google.com/accessible, uses Google's standard page-ranking 
system and goes further by evaluating the usability of each Web page it 
displays.

T.V. Raman, a research scientist at Mountain View, California-based Google, 
said his project sorts search results based on the simplicity of page 
layout, the quality of design and the organization and labeling of 
information on each page.

"I knew it was a hard problem," Raman, who is blind, said in a phone 
interview. "What did I discover by doing this project? It's an even harder 
problem than I anticipated."

Complex, graphical designs that pack a lot of information onto large Web 
pages fare poorly when a low vision user relies on screen magnifiers that 
must expand small sections of a computer screen and make them huge, the 
researcher said.

A blind or dyslexic user of a screen reader that converts text into spoken 
words using a synthesized voice would waste a lot of time skipping over 
extraneous page content, he noted.

"You get a lot of conflicting signals," said Raman, who formerly worked for 
IBM Research before joining Google.

Accessible Search rates how, on balance, each Web page handles such issues 
and gives priority to pages that do the best job of balancing relevant data 
and solid design.

An estimated eight million people in the United States have visual 
impairments. Nearly three million are color blind, according to a 2001 
study of Web site accessibility.

The dirty little secret of Internet design is that many shortcuts Web page 
builders take to make it easier to view information online, render Web 
pages nearly impossible to use by the visually impaired with 
machine-reading technology.

Web design guru Jakob Nielsen, the co-author of a 150-page 2001 study 
called "Beyond ALT Text: Making the Web Easy to Use of Users with 
Disabilities" came up with 75 principles for accessible Web design after a 
study of 100 computer users.

Making Web pages more accessible offers potential benefit to all users, 
Nielsen argues.

His ground rules apply to anyone looking to scan the Web quickly for 
information, in low light or on complex sites: Avoid small buttons. 
Minimize scrolling. Design and label pages consistently. Create good 
contrast between text and pages.

Google Accessible Search is built using Google Co-op technology, which the 
company recently introduced to enable organizations with specialized search 
systems that target information on specific topics such as health or food.

Raman, who worked at IBM Research before joining Google, said that by 
developing better ways of measuring accessibility, Google eventually could 
offer consumers with specific disabilities ways to perform more customized 
searches.

"Perhaps senior citizens who want a less busy interface or for people who 
are color blind," he said.

In an ideal world, every Web page would be coded cleanly. It would take 
advantage of style sheets that separate the formatting of Web pages from 
the content contained on any page. Columns of data would be labeled. Photos 
would have captions.

But Raman says that the World Wide Web is too messy to draw simple lines 
and fence off accessible pages from inaccessible ones. "How accessible or 
how inaccessible a Web page, from a user's perspective, is a really 
relative question," he said.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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