Intel shuffles executive chairs
By Tom Krazit

http://news.com.com/Intel+shuffles+executive+chairs/2100-1014_3-6096476.html

Thousands of Intel employees woke up Thursday with new bosses, as the 
chip company made a number of changes to its executive lineup following 
two poor quarters.

As first reported by CNET News.com, Intel Chief Executive Officer Paul 
Otellini announced the overhaul of the company's sales and marketing 
organization in a memo to employees Wednesday following Intel's 
second-quarter earnings announcement. The announcement was made public 
in a press release issued Thursday morning.

Otellini moved two executives formerly responsible for sales into other 
positions and named Sean Maloney, formerly head of the company's 
Mobility Group, as chief sales and marketing officer. Eric Kim and Anand 
Chandrasekher had run sales and marketing as a team, but Kim will now 
run Intel's Digital Home Group and Chandrasekher will oversee a new unit 
focusing on low-power chips.

The changes take Intel a little further away from the so-called 
"two-in-a-box" leadership strategy employed by the world's largest 
chipmaker in recent years. The theory was that major organizations like 
the Digital Home Group were too complex to be run effectively by a 
single person.

However, after a review of Intel's operations, Otellini appears to be 
rethinking this management strategy. "The moves announced today will 
speed up our decision-making in these critical areas, while allowing me 
to spend more time on our key strategic issues," he said in both the 
memo to employees distributed Wednesday and the press release Thursday.

Intel's Digital Enterprise Group will continue to be run by two men, Pat 
Gelsinger and Tom Kilroy, and Intel's largest organization, the 
Technology and Manufacturing Group, will also still have two drivers at 
the wheel. But Kim will run the Digital Home Group on his own, and David 
Perlmutter will assume solo control of the Mobility Group he had been 
co-leading with Maloney.

Maloney and Perlmutter were also given the special titles of 
"peer-plus-one" status, which grants them the power to look across the 
company and make recommendations on common tools used throughout its 
operations, said Robert Manetta, an Intel spokesman. For example, 
Maloney will be able to recommend pricing strategies to various groups, 
and Perlmutter will suggest common chip architecture building blocks to 
be used in product development. The individual group managers will still 
retain the final authority over the types of products they develop, 
Manetta said.

The executive shuffling is the most prominent change made to the upper 
echelon of Intel's management since Otellini's last important 
organizational move in January 2005, which put many of the executives 
affected by Thursday's announcement in their former roles. The other 
changes include former Digital Home chief Don McDonald taking a new role 
as vice president of marketing and brands under Maloney, and Renee James 
taking over sole control of Intel's Software and Solutions Group with 
the retirement of Richard Wirt. Bill Siu, head of Intel's Channel Group, 
also plans to retire, though both Wirt and Siu will stay with Intel for 
the rest of the year.



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