http://news.com.com/2100-1025_3-6095705.html?part=rss
<http://news.com.com/2100-1025_3-6095705.html?part=rss&tag=6095705&subj=news
> &tag=6095705&subj=news

A Google executive challenged Internet pioneer Tim Berners-Lee on his ideas
for a Semantic Web during a conference in Boston on artificial intelligence.


On Tuesday, Berners-Lee, the father of the Web and the current director of
the World Wide Web Consortium, gave the keynote on artificial intelligence
and the Semantic Web at a conference sponsored by the American Association
for Artificial Intelligence (AAAI).

He said the next stage of the Web is about making data accessible for
artificial intelligence to locate and analyze. A
<http://news.com.com/Semantic+Web+ready+for+mainstream+use/2100-1007_3-60761
52.html?tag=nl>  Semantic Web, a Web with linked data easily readable by
machines, would make available more knowledge for reuse in serendipitous
applications by people and organizations who are not the ones who originally
created or published the information, Berners-Lee said.

The speech covered Berners-Lee's known proposal for Web developers to use
semantic languages in addition to HTML. He stressed the importance of using
persistent URIs (Uniform Resource Identifiers) and RDF (Resource Description
Framework) for identifying information. Consistent use of these
specifications, said Berners-Lee, will allow the Semantic Web to maintain
the
<http://news.com.com/Berners-Lee+calls+for+Net+neutrality/2100-1036_3-607547
2.html?tag=nl>  collaborative nature the World Wide Web was originally
intended to have.

At the end of the keynote, however, things took a different turn. Google
Director of Search and AAAI Fellow Peter Norvig was the first to the
microphone during the Q&A session, and he took the opportunity to raise a
few points.

"What I get a lot is: 'Why are you against the Semantic Web?' I am not
against the Semantic Web. But from Google's point of view, there are a few
things you need to overcome, incompetence being the first," Norvig said.
Norvig clarified that it was not Berners-Lee or his group that he was
referring to as incompetent, but the general user.

"We deal with millions of Web masters who can't configure a server, can't
write HTML. It's hard for them to go to the next step. The second problem is
competition. Some commercial providers say, 'I'm the leader. Why should I
standardize?' The third problem is one of deception. We deal every day with
people who
<http://news.com.com/Click+fraud+increasing%2C+study+finds/2100-1030_3-60950
74.html?tag=nl>  try to rank higher in the results and then try to sell
someone Viagra when that's not what they are looking for. With less human
oversight with the Semantic Web, we are worried about it being easier to be
deceptive," Norvig said.

"While you own the data that's fine, but when somebody breaks and says, 'If
you use our enterprise system, we will have all your data in RDF. We care
because we've got the best database.' That is much more powerful,"
Berners-Lee said. To illustrate his stance, he used the example of
bookstores initially withholding information on stock levels and purchase
price but then breaking them as others did.

Berners-Lee agreed with Norvig that deception on the Internet is a problem,
but he argued that part of the Semantic Web is about identifying the
originator of information, and identifying why the information can be
trusted, not just the content of the information itself.

"Google is in a situation to do wonderful things, as it did with the Web in
general, and add a whole other facet to the graphs--the rules that are
testing which data source. It will be a much richer environment,"
Berners-Lee told the search giant executive.

 

 

Gregory S. Williams

[EMAIL PROTECTED]

 


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