Picture this: A sneakier kind of spam

Posted 7/23/2006 10:44 PM ET

By Jon Swartz
USA TODAY

http://www.usatoday.com/money/industries/technology/2006-07-23-sneaky-spam_x.htm


SAN FRANCISCO — A new strain of spam popping up in e-mail boxes is 
confounding consumers and corporate security officials.

The spam contains images spouting everything from stock scams to Viagra, 
and its volume has more than doubled since April, according to analysis by 
anti-spam vendor IronPort Systems.

Image-based spam accounts for 21% of all spam, compared with just 1% in 
late 2005, IronPort says.

Marketers are deploying image-based spam because it is harder to detect 
than text-based spam, and consumers are more likely to read an e-mail with 
a picture or graphic, says Craig Sprosts of IronPort.

The newest spam uses technology that varies the content of individual 
messages — through colors, backgrounds, picture sizes or font types — so 
they appear to be distinct to spam filters. The spam is delivered to 
consumers and companies through millions of compromised PCs, called bots.

As a result, the messages are like snowflakes: No two are alike, says 
Julian Haight, founder of anti-spam organization SpamCop.

The surge in new spam has largely eluded software filters and eaten up 
space on e-mail systems because each message is more than seven times 
larger than regular spam, Sprosts says.

Most image-based spam comes in the form of stock scams, which contain the 
same basic language within a shaded box.

Much of it comes from spam gangs in the USA and Russia, Sprosts says.

Stock scams make up about 20% of spam — about twice the share at the start 
of the year, IronPort says.

Until last year, image spam was rare. Though it had been around for about 
four years, spammers lacked the technology to randomize images, says Dmitri 
Alperovitch of e-mail security company CipherTrust. Before, spammers 
included a link on e-mail spam to direct recipients to a site containing 
pictures.

Not anymore. The new spamming tactic is the latest salvo in the battle 
between junk e-mailers and filter developers. As software gets better at 
identifying and blocking spam, spammers get smarter at outfoxing software.

"It is a never-ending cat-and-mouse game," Alperovitch says.


Find this article at:
http://www.usatoday.com/money/industries/technology/2006-07-23-sneaky-spam_x.htm


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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