Google crushes competitors in US search market

Juan Carlos Perez, IDG News Service

http://www.pcworld.idg.com.au/index.php/id;797303323;fp;2;fpid;1

24/07/2006 08:19:29

Google retained its commanding lead of the U.S. search engine market in 
June, when it handled almost half of all queries, leaving competitors 
such as Yahoo and Microsoft to fight for the remaining usage share, 
Nielsen/NetRatings said Friday.

Google processed almost 2.67 billion queries, or 49.4 percent of June's 
total, while Yahoo followed in a distant second place with 1.24 billion, 
for a 23 percent market share.

Microsoft's MSN unit (10.3 percent), Time Warner Inc.'s AOL LLC (6.9 
percent) and IAC/InterActiveCorp's Ask.com (2.3 percent) rounded out the 
top five.

In terms of usage growth, Ask.com led the pack with 66 percent more 
queries than in June 2005, followed by Google (31 percent) and Yahoo (29 
percent.) MSN and AOL had growth below 4 percent each.

Online ads delivered along with search engine results have become a 
multibillion dollar market in recent years, almost single-handedly 
fueling Google's impressive revenue growth and stratospheric stock price.

Drawn by the revenue opportunity, Yahoo, Microsoft, AOL and Ask.com have 
all invested heavily in their search engine services and search-based ad 
offerings.



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