Monster.com founder's next venture: Hooking older, wiser Web users

By Hiawatha Bray, Globe Staff  |  July 30, 2006

At 45 years old, Jeff Taylor, founder of the popular Internet 
job-search site Monster.com, is too young to sign up for his new 
Internet venture.

But that still leaves Taylor with 76 million potential users for Eons 
-- an online information service for people 50 and older. That number 
is destined to grow as the post-World War II baby boom generation 
continues to age.

``All of those boomers who first started using Monster are now 
turning 50," said Taylor. ``Ten thousand people are turning 50 every 
day." While there are a number of Internet sites that target seniors, 
Taylor says that none of them have so far managed to attract a 
critical mass of users.

Hoping to capture these boomer web surfers, Taylor launches 
www.eons.com tomorrow . The site is a one-stop portal featuring news, 
information, and services designed for older Internet users.

...

http://www.boston.com/business/globe/articles/2006/07/30/monstercom_founders_next_venture_hooking_older_wiser_web_users/



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