Vonage 2Q loss deepens 17 percent

http://news.yahoo.com/s/ap/20060801/ap_on_hi_te/earns_vonage;_ylt=AvhAsp.B1u
0sY6jTrGaGvlWs0NUE;_ylu=X3oDMTA3cjE0b2MwBHNlYwM3Mzg-

By BRIAN BERGSTEIN, AP Technology Writer Tue Aug 1, 10:46 AM ET

In its first earnings report as a public company, Internet phone carrier
Vonage Holdings Corp. said Tuesday its losses increased 17 percent in the
second quarter as customer-acquisition costs stayed high.
ADVERTISEMENT
click here

The results illustrated the challenges facing Vonage, which raised nearly
$500 million with a May 24 initial public offering that was disastrous for
investors. The stock debuted at $17 per share and dropped immediately,
recently lingering below $7.

Vonage's loss from April through June was $74.1 million, or $1.16 per share,
compared with a loss of $63.6 million in the same quarter last year.

The consensus forecast of analysts surveyed by Thomson Financial was for a
loss of 56 cents per share this time, but the predictions fell in a very
wide range, from a loss of 38 cents to a loss of $1.18.

Revenue was $143.4 million, short of Wall Street's forecast of $148.3
million. Vonage's revenue was $59.4 million in the same quarter a year ago.

Vonage shares dropped 32 cents, or 4.5 percent, to $6.77 in morning trading
on the
New York Stock Exchange.

A pioneer in selling inexpensive phone service using Voice over Internet
Protocol (VoIP) technology, Holmdel, N.J.-based Vonage has attracted 1.9
million subscribers who use their broadband connections to make calls with
regular phones.

But Vonage has spent heavily on marketing and is under competitive assault
from cable TV companies that are using VoIP to offer attractive phone plans.
Meanwhile, computer-based services such as eBay Inc.'s Skype program offer
free voice chats.

As a result, Vonage's pains are expected to continue for some time. Wall
Street envisions losses of $2.11 per share this year, $1.47 in 2007 and 94
cents in 2008.

Vonage's marketing costs were $90 million in the second quarter, 46 percent
higher than a year ago. The cost of acquiring a new subscriber was $239, up
from $236 last year.

However, Vonage's CEO, Mike Snyder, said the company sees the quarter "as a
key inflection point on our path to profitability." He said Vonage expects
to begin generating "adjusted operating profits" by the first quarter of
2008.

Vonage's 1.9 million subscribers at the end of the quarter marked a 16
percent increase from the previous quarter and more than doubled from
848,000 a year ago.

One important measure of how Vonage capitalizes on that base, monthly
revenue per line, rose to $27.70 from $26.63 a year ago. Vonage said the
increase came partly from attracting new customers to premium calling plans,
but also from a new fee to recover the costs of providing 911 service. VoIP
services like Vonage are not automatically linked to 911 as traditional
landline phones are.

Vonage and other VoIP carriers also must soon begin paying into the
Universal Service Fund, which subsidizes phone coverage in rural areas. That
figures to cut into Vonage's price advantage over traditional phone carriers
- although Vonage has said customers will see only slightly higher bills,
because a separate phone tax will be ending.

In the first half of 2006, Vonage showed a loss of $159.3 million on revenue
of $262.3 million. In the same period in 2005, the loss was $123.6 million,
with revenue of $100.1 million.

Vonage's IPO was unusual in that the company set aside 4.2 million shares
for its customers to buy directly. But Vonage revealed Tuesday that as the
company's shares sank, customers who had registered for nearly 1.1 million
shares went back on their pledges. The company was forced to spend $11.7
million buying the shares from the IPO's underwriters and expects to pay an
additional $6.2 million in underwriting expenses.

Vonage said it plans to pursue efforts to force the customers to pay up.
That could prove tricky for a company that already admits customer-relations
difficulties. "Churn," a closely watched measure of the number of
subscribers who leave each month, averaged 2.3 percent in the second
quarter, up from 2.1 percent a year ago.

Snyder told analysts on a conference call that the figure was "unacceptably
high." He said Vonage's intense growth had strained customer service, but he
promised a turnaround.

"Improving our metrics in customer care is our single most important
priority," he said.

Gregory S. Williams
[EMAIL PROTECTED]



Reply with a "Thank you" if you liked this post.
_____________________________

MEDIANEWS mailing list
[email protected]
To unsubscribe send an email to:
[EMAIL PROTECTED]

Reply via email to