Colorado resort to invest heavily in wind power
By Kirk Johnson

http://news.com.com/Colorado+resort+to+invest+heavily+in+wind+power/2100-11746_3-6101249.html

DENVER--Vail Resorts, the big Colorado ski and recreation company, said 
Tuesday that it would make a huge investment in wind power, buying 
enough credits to offset all the power needed for its resorts, retail 
stores and office buildings.

The announcement makes Vail the second-largest corporate buyer of wind 
energy in the nation, according to the Environmental Protection Agency, 
after Whole Foods Market, the big supermarket chain that went to all 
wind power earlier this year.

Buying wind, though, will not mean building mountain windmills. Rather, 
Vail officials said they would buy the equivalent amount of their energy 
needs in wind power credits from a Boulder company called Renewable 
Choice Energy. Renewable Choice will then buy wind power from 
producers--mainly in Minnesota, Kansas, North Dakota and South 
Dakota--and inject the amount of power Vail uses into the national 
electric grid.

Tourism industry experts said Vail's clout--its resorts accounted for 
more than 10 percent of all skier visits in the nation last year--took 
alternative energy in the West's recreation economy a big step closer to 
the mainstream. The Aspen Skiing Company, a resort operator in Colorado, 
said in March that it would buy only wind power.

Recent climate studies have suggested that winter tourism in the West 
could be especially hard hit in years to come by global warming, which 
could reduce mountain snowpack. But the chief executive officer at Vail, 
Robert A. Katz, said at a news conference that an equally important 
motive in embracing renewable energy was to establish and maintain 
relationships with visitors, who Katz said increasingly expected high 
environmental standards as they decided where to spend money.

"It's a way to get closer to our guests," he said.

Company officials would not estimate the program's cost, but said that 
total energy use was about 152,000 megawatt hours a year--about as much 
as is used by 14,000 average homes. The company said it would also 
create a promotional incentive plan to encourage employees and visitors 
to convert to wind power at home, with a free day ski pass to anyone who 
signed up.

Vail's wind packages, for itself and its guests, also illuminate how the 
embrace of alternative energy these days is as much about complex 
financial deals as environmental concerns.

The idea of wind power credits, said the chief executive and founder of 
Renewable Choice Energy, Quayle Hodek, is to displace fossil fuel 
generation nationally, if not quite locally. The day-to-day supply for 
Vail's chairlifts, lights and machinery will still be generated as it is 
now by local suppliers. In Colorado, that means mostly coal-fired 
generation.

A mixed environmental record
Similarly, visitors to a Vail resort who sign up for wind power would 
not change utility providers either. Rather they would pay $15 a month 
for a family, or $5 for an individual, to Hodek's company to buy credits 
for the amount of wind used by their household, which would then be fed 
into the national grid. The buyer would pay the same old electric bill 
as before, just as Vail will do here in Colorado.

Vail's environmental image has been deeply mixed over the years. It 
became the target of eco-terrorist arsonists in 1998 over an expansion 
plan that impinged on the habitat of the lynx, a high-mountain cat in 
Colorado. Further expansion goals are also increasingly at odds with 
groups that are trying to preserve public lands.

But Tuesday's announcement was greeted with applause by 
environmentalists who said that Vail's actions would go a long way 
toward inspiring others--if only in competition--and that it would give 
further impetus to renewable energy investment of all sorts.

Colorado voters approved an amendment to the State Constitution in 2004 
that requires big utility companies to provide 10 percent of their 
energy from renewable sources, especially wind, by 2015. The amendment 
requires much new production to be within the state's borders.

Jake Meffley, an energy advocate at Environment Colorado, a conservation 
group based in Denver, said the Vail plan "says to the economy that 
people are interested in renewal." It did not matter, Meffley said, that 
the increased wind production from the deal, or the decreased burning of 
coal, might not occur in Colorado.

"For the greater good it doesn't matter where it comes from," he said.


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