The FCC Gives TV Viewers Life Basics: The NFL And Ab Lounger

by Wayne Friedman
TVWatch

Tuesday, Aug 8, 2006 12:15 PM ET

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=46539


THE FEDERAL COMMUNICATIONS COMMISSION WON'T deny the viewing public its TV 
necessities of life. No, this isn't TV news from Iraq or the Emergency 
Broadcast System; it's NFL football. The FCC says it is in the public 
interest for Time Warner and Comcast to carry football from the NFL 
Network. NFL football is the preeminent professional sport in TV, getting 
the highest sports ratings and advertising prices. The NFL carries a lot of 
weight among TV executives and Federal regulators.

I wonder if the FCC were put in the same predicament, deciding on pro 
motorcycling racing, billiards, wrestling, or the Ab Lounger, if they would 
come to the same conclusion. Hope so.

While the FCC ponders the issues over decency--call them, plainly, sex TV 
themes -- FCC has no problem with the violence part of the TV screen, nor 
that of reality TV--TV news that shows blown-up bits of people in Lebanon 
or Iraq.

The rub comes as Time Warner, along with Comcast, are divvying up the 
Adelphia systems--which carries the NFL Network. But Time Warner and 
Comcast really don't want to pay the NFL network the high subscriber fees 
the network demands. They would rather put it on some sort of digital tier 
or pay-type tier--so its customers can, in effect, pay that subscriber fee.

NFL wants high subscriber fees AND to get the high-priced advertising by 
being on the basic tier. That means violence and greed run high at the NFL 
Network.

The NFL isn't alone in its excesses and hyperbole. Time Warner say the FCC 
move would require it to drop some existing networks to keep the NFL, that 
the move "inflicts severe, immediate and irreparable harm" on Time Warner 
Cable and its customers.

Ow! Did you feel that? That was the NFL's bone-crunching tackle on cable 
operators.

Harm could come to HGTV, for example. That means my "Bad, Bad Bath" will 
now remain very bad. With no "Design on a Dime," I will spend 
quarters.  But if the NFL Network goes away, I might never see some 
pre-season NFL games of drug-induced athletes putting an early summer hurt 
on each other.

TV capitalism wounds the ones we love: our community-interest-minded, 
life-enriching, TV networks and cable companies.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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