AOL's Unprecedented Release
By K.C. Jones
TechWeb Wed Aug 9, 8:34 PM ET

http://news.yahoo.com/s/cmp/20060810/tc_cmp/191900799

surviving rape, how to tell family members about incest and where people 
with
HIV can find help.

Aftab said she believed that lawyers would be looking to sue under 
consumer fraud laws for violating customer agreements and that they 
would look at whether the company violated the Electronic Consumer 
Privacy Act of 1986.

Sherwin Siy, a lawyer for the Electronic Privacy Information Center said 
that any lawsuits resulting from the disclosure are likely to come from 
individuals and play out differently in each state, depending on tort 
laws in those states.

"It will affect individual people and will affect those people a great 
deal," he said during an interview. "It won't show up as a dollar amount 
for the FTC to take action against. It's not as quantifiable a harm, 
which creates a problem for people who are affected by this and it makes 
it much more difficult to make things right."

Siy said AOL didn't "just lost some money and have credit reports to fix."

"It's a more emotional and traditional sense of privacy," he said. 
"There are some things that other people shouldn't know about me. What I 
think, what I read, is something that I should be able to keep to 
myself. People should be able to determine how they hold themselves out 
the public and AOL has removed some of that power."

Derek Slater, an activist with the Electronic Frontier Foundation, said 
during an interview that the release shows why Internet companies should 
not be collecting and storing such information in the first place.

"The hope is that out of this horrible disaster with AOL, we can get 
better policies," he said. "AOL did a great disservice to their 
customers here. They don't have to keep these logs. There's nothing 
forcing them to keep these logs."

He also said the company has downplayed how easily identities can be 
linked to the search information and "needs to be held to account."

Kevin Bankston, a lawyer for EFF, said the group is looking into taking 
action.

"This is the first time we've seen a huge release of search data," he 
said. "There's never been any disclosure of search terms of this scale. 
No court has ruled on whether search is protected by statute. When the 
laws were written, search terms didn't exist."

Though Weinstein points to statements in AOL's privacy policy warning 
that information could be used for research, Bankston said there is 
nothing indicating they would ever publish search logs.

"If you look through the data people, you see that people searched for 
their own names, their family history, resources in their local 
neighborhood. If taken together, it's patently false that this data 
cannot identify individual. I found one myself, where I think if I gave 
it five minutes on the phone I could confirm who it was."

Weinstein said AOL is very upset about the release and the company has 
repeatedly apologized to subscribers. He said the size of the data pool 
makes it unlikely that AOL can determine which users' information was 
revealed and, for that reason, it is unlikely individual subscribers 
would receive notices. He said the published material only represents .3 
percent of the total data from three months of 2006 and affected about 
1.5 percent of users.

He declined to comment on an employee's blog entry stating that the 
company should not maintain that type of information in the first place.

"I would note, however, that AOL only retains personal, linked search 
terms for 30 days now," he said.

Weinstein added that the company was leading an internal investigation, 
to make appropriate changes make sure nothing similar ever happens again.

Jonathan Zittrain, a professor of Internet governance and regulations at 
Oxford University and co-founder of Harvard Law School's Berkman Center 
for Internet & Society, said during an interview that he did not think 
AOL violated its privacy agreement. He said the search data is valuable 
to researchers trying to figure out what goes on in people's minds at a 
given time. He added that it would be hard for victims to show harm but 
the release could still have a major impact.

"It may just be one of those watershed privacy events that capture 
public attention," Zittrain said.

AOL's release of subscribers' search data is an unprecedented event that 
could spark a change in Internet privacy rules or it could spark a 
series of lawsuits, according to experts.

"A lot of lawyers are going to be looking at the damages here," said 
Parry Aftab, Executive Director of wiredsafety.org, which claims to be 
the world's largest Internet safety and help group. "What were they 
thinking?"

Andrew Weinstein, AOL spokesperson, said during an interview Wednesday 
that the company's research team ignored internal policies by deciding 
to publish search terms on an open Web site designed to help academics. 
They did not vet their plan through AOL's privacy team, he said. They 
attached the information to user identification numbers intended to 
protect subscribers' anonymity.

Some users had searched their own names, telephone numbers and other 
information that, when combined, can be used to identify them.

Though Weinstein said that AOL did not violate its own privacy policy or 
federal laws prohibiting disclosure of private information to third 
parties, lawyers and privacy advocates disagreed.

During an interview Wednesday, Aftab described the people at AOL as 
being among the most trustworthy in the industry and said the release of 
information was uncharacteristic for a company that helped draft best 
practices. Still, she said she would not be surprised if the Federal 
Trade Commission (FTC) fined AOL for releasing the information. She also 
said it was likely that others would take action.

"There could be really serious consequences," she said. "The lawyers and 
regulators will be all over this. The FTC has given fines in the 
millions of dollars for breaching privacy, but the real cost is going to 
be the brand."

Aftab said the very actions she takes to protect her privacy could have 
resulted in the publication of previously undisclosed facts. She said 
she searches her name, social security number, cell phone number and 
other data to make sure it has not been published on the Web.

In addition to searches that centered on health, financial and other 
carefully guarded topics, the data included taboo subjects like incest, 
masturbation and bestiality. Though AOL removed the information, mirror 
sites copied the data, which includes searches for anonymous help groups 
like Alcoholics Anonymous, as well as queries on issues like


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