Verizon Plans to Offer Free Gaming As a Lure to Fiber Web Service

By DIONNE SEARCEY
Wall Street Journal

August 10, 2006; Page D5

http://online.wsj.com/article/SB115516596519931570.html?mod=technology_main_whats_news


Verizon Communications Inc. plans to launch a free gaming service later 
this month that allows players to invite their friends to private Internet 
gaming sessions.

The service, called PlayLinc, is a browser that lets as many as 32 gamers 
talk to one another through an Internet phone connection as well as chat 
online through AOL Instant Messenger. Online gamers can download their own 
games and launch free private servers to set up invitation-only sessions, a 
feature that can sometimes cost $60 or more with other gaming companies.

Verizon's service was made possible by the recent stake the carrier bought 
in gaming company Super Computer International Inc., which helped to 
develop PlayLinc. Verizon's foray into gaming is part of an effort to 
reduce the company's reliance on its core phone business.

Many gaming sites, such as Viacom Inc.'s Xfire, offer individual features 
that can be found on PlayLinc. But Verizon says its new service is more 
comprehensive, bringing together popular gaming features. It also allows 
players to link their console-based gaming systems, such as Sony's 
PlayStation, to the free servers.

"People use multiplayer gaming sort of like old-school bowling leagues," 
said Jason Henderson, Verizon's games-product manager.

Verizon said it hopes to use PlayLinc to lure gamers to its new fiber-optic 
network, which offers some of the fastest Internet speeds in the U.S. A 
fast Internet connection appeals to online gamers because it allows their 
characters to respond more quickly to threats inside the game from players 
on other computers sometimes in cities thousands of miles away. Verizon 
also has launched a television service in some markets that runs on fiber.

Hundreds of gamers recently tested PlayLinc during an online tournament 
sponsored by Verizon. Micah Ernst, who won the tournament, said he likes 
PlayLinc because the private-server feature allows him to control the 
social atmosphere inside his game. He can kick out players who talk too 
much or send too many meaningless text messages. "It's my server. I can 
decide whom I want to play with," says the 23-year-old Web designer in 
Rochester, N.Y.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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