Re: [CSMFO Members] Cap on Total Paid for Marketing & Promotion Services?

[Richard Davis]

Why would you like to recommend a cap - especially with new hotels coming on line? Do you/will you have all the tourism you want? Are you/will you be  spending at a point of diminishing returns? Are there more important general fund or TOT demands? What is reasonable should depend on your objectives and the resulting marketing plan - perhaps to say nothing of internal or public politics. Dick Davis MAP 858-459-8238 Jill Olsen wrote:   The Town of Truckee currently contracts with the Chamber of Commerce for Marketing & Promotions services.  The amount provided for this service is currently 10% of TOT collections.  I would like to recommend a cap on this amount, but am not sure what is reasonable.  The estimated TOT for the Town this fiscal year is $840,000.  We anticipate this growing at a significant rate with new hotels being proposed in the near future.  Our base population is approximately 12,000 with a few thousand second homes.  Being in the Tahoe area, you can imagine the tourist population that we often serve. Would anyone have any ideas on how to come up with a reasonable cap for the marketing & promotions contract?  I would appreciate any feedback you can provide by the end of the day on Friday, Feb. 25 (sorry for the short timeframe). Thanks! Jill Olsen Administrative Services Director Town of Truckee fax: (530) 582-7710