Apple could dominate market -- analystPublished: Wednesday, June 17, 2015

Apple Inc.'s reach could soon include electric automobiles, according to an
industry analyst.

"If the world's most valuable company were to design and engineer a car, we
are convinced it would be 100 percent a battery electric propulsion
system," wrote Morgan Stanley analyst Adam Jonas to investors yesterday.

The company has reportedly already created a team to work on designing an
Apple-branded car, though it has not made any comments on the topic. A
lawsuit from electric-car battery maker A123 Systems this year accused
Apple of poaching its employees.

Apple can certainly dump resources into the project; the technology company
pulls in about $15 billion in profit every business quarter, which is equal
to four months of the research and development of all the world's
automakers combined, Jonas said.

The company could help pioneer self-driving cars, which some see as the
future of transportation in America.

"A fully autonomous car is meant to be shared, not owned," Jonas said. "A
fully autonomous car -- as in no steering wheel, no pedals -- can work 24
hours a day" (Jerry Hirsch, *Los Angeles Times*
June 16). *-- BTP*

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