+1 PBS Evening news had a great segment a couple nights ago about how smart phone apps (especially social apps) are designed to hook you and keep you engaged. The example given was for some social app that has a little icon at the top of the home screen for new messages. When you open the app, that little icon makes you wait for a second or two and then "Bing!" you have mail. The wait time builds anticipation and then you are rewarded with the new messages (like playing a slot machine). This is Pavlov's dogs and we are the dogs slobbering at the sound of the bell. There are many other ways these apps are designed to suck us in and keep us looking at them.
The interviewer asked the "expert" who helps design these apps what he does to avoid falling for the hook; he only has the in-out tools on his phone home screen, and all the social / addictive apps are put into folders, out of sight, so that an extra effort has to be made to get to them. In-out tools are things like the GPS map, which you use to get a specific thing and then close it (i.e. you don't spend hours and hours scrolling through maps). The "expert" called this the race to the bottom of the brain stem. Similar to advertising, these apps are using every lever they can to influence and control. I hope you were all wearing your AFDB's when you read this.... ------------- Max Charleston SC On Wed, Feb 1, 2017 at 8:10 PM, Craig via Mercedes <[email protected]> wrote: > > See picture attached. > > > Craig > > _______________________________________ http://www.okiebenz.com To search list archives http://www.okiebenz.com/archive/ To Unsubscribe or change delivery options go to: http://mail.okiebenz.com/mailman/listinfo/mercedes_okiebenz.com
