Hi Richard.
The site title and tagline are editable in the admin. Just go to Site >
Settings and look for "Site title".
Regarding theming mezzanine, please check this excellent series of blog
posts:
http://bitofpixels.com/blog/mezzatheming-creating-mezzanine-themes-part-1-basehtml/
It looks like you're new to Python and Django in general. I suggest you
first complete the Django tutorial to become familiar with concepts like
project and template structure, which are going to be important in your
journey.
Here's the official tutorial:
https://docs.djangoproject.com/en/1.9/intro/tutorial01/
And here's another tutorial which will help you reinforce the concepts:
http://tutorial.djangogirls.org/en/
Lastly, make sure you are familiar with the Mezzanine docs, and use the
search function in the mailing list and Stack Overflow for your
Mezzanine questions. Many great questions and answers have been created
over the years.
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