Ok the MPEG-LA group is pushing ( quite hard ) to make H.264 the standard
for HTML5 video playback.
Even though H.264 is an open standard it's patent aka intellectual property
encumbered requiring licensing. ( FYI both MS and Apple are part of the
MPEG-LA group )
Most if not all people view the MPEG-LA group, as a closed group of Web 2.0
players that want to steam roll H.264 as the only standard for video on the
web ( not all feel this, but a significant part do ).

Now enter Google and it's purchase of VP8 a video compression/codac capable
of 720p and even 1080p resolutions.
It is the only viable alternative to H.264, so by Google making it not only
open but un-encumbered, they sent a clear message about where they stand on
Web 2.0 standards.

Now a good old fight is expected between the two camps the MPEG-LA group and
WebM ( VP8 open source project ).
I hope this will expose the real purpose of the MPEG-LA group, and I also
hope that WebM succeeds meaning that after the IP law suites are over in 10+
years it's still a viable format.

On Thu, May 20, 2010 at 12:31 PM, Greg M. Johnson <[email protected]>wrote:

> Joe, what's the implication?  There were rumors in the press of a legal
> threat to Ogg Theora, which could have an  impact on everyone from
> podcasters to hobby animators, let alone the platform wars.  Is this like
> being given a completely unencumbered format?  Or does this announcement
> only have to do with web delivery?
>
>
>
>
> From: Joseph Apuzzo <[email protected]>
>>
>> Google has released the On2 VP8 video codec as open source (royalty free,
>> BSD-style), while also launching the WebM container format which combines
>> a
>> VP8 video stream with Vorbis audio. Support for WebM has been enabled on
>> YouTube's HTML5 beta, and you can download patches against ffmpeg as well
>> as
>> DirectShow filters for Windows (Gstreamer plugins are labelled as "coming
>> soon"). Mac users are out of luck for now; no QuickTime plugins have been
>> announced yet. Update: The WebM blog is now open - and the list of
>> partners
>> is pretty decent already. It includes ARM, NVIDIA, AMD, Qualcomm, and many
>> others. Update II: VP8 will be baked into Flash. Update III: The Opera
>> labs
>> version with WebM support has been released too, for Linux, Mac, and
>> Windows.
>>
>>
> --
> Greg M. Johnson
> http://pterandon.blogspot.com
>
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