Claude Nobs, Founder of Montreux Jazz Festival, Dies at 76

Claude Nobs, who founded the Montreux Jazz Festival in 1967 and built
it into an international phenomenon far more famous than the small
Swiss resort town where it was held — and far more musically inclusive
than the term “jazz festival” would suggest — died on Thursday in
Lausanne, Switzerland. He was 76.

His death was announced by the festival. Mr. Nobs had been seriously
injured in a cross-country skiing accident on Dec. 24 and taken to a
hospital in Lausanne, where he fell into a coma, from which he never
emerged.

Mr. Nobs was working for the local tourist board when he began
presenting concerts in Montreux, a quiet town on Lake Geneva, in 1964.
Three years later he scraped together the money to stage a three-day
jazz festival. Before long he was devoting himself full-time to
running the event, which put Montreux on the international music map;
it was soon recognized as comparable in size and importance to the
Newport and Monterey festivals in the United States.

The record producer Quincy Jones, who began a longstanding association
with Mr. Nobs in the early 1990s, has called it “the Rolls-Royce of
jazz festivals.”

But within a few years of its debut, Mr. Nobs began expanding the
festival’s reach to encompass rock, blues and other genres. The list
of musicians who have performed at Montreux includes not just jazz
greats like Ella Fitzgerald and Miles Davis but also the likes of Bob
Dylan, Prince, B. B. King and Radiohead.

“Even now,” Mr. Nobs said in a 2006 interview with Billboard magazine,
“people ask me how dare do I call it a jazz festival.” But, he
explained, “Montreux Jazz is a brand name, and most of the people know
what to expect.”

George Wein, a founder of the Newport Jazz Festival, called Mr. Nobs
“a master promoter who had the ability to combine many approaches to
music.”

“He was Montreux,” Mr. Wein said in an interview on Friday, “even more
than I was Newport.”

Mr. Nobs was born on Feb. 8, 1936, in Montreux. Although he loved
music from an early age, he trained to be a chef and seemed set on
cooking as a career until he went to work for the tourist board as an
accountant in 1960.

While working in promotion there, he produced a concert featuring the
Rolling Stones in 1964 — he later claimed that they were so little
known at the time that he had to give away tickets — and shortly
thereafter he began making plans for a jazz festival.

In 1966 he traveled to New York to line up performers for the event.
Without an appointment, he visited the Atlantic Records executive
Nesuhi Ertegun, who was receptive to his pitch and arranged for Mr.
Nobs to book the saxophonist Charles Lloyd (whose quartet included
Keith Jarrett on piano) at the inaugural Montreux festival.

That first festival, held in June 1967 at the Montreux Casino and
organized with the pianist Géo Voumard and the writer René Langel,
attracted about a thousand people. It now lasts for two weeks, is held
on several stages both indoors and out, and in recent years has
regularly drawn more than 200,000.

After the pianist Bill Evans recorded a Grammy-winning album at the
1968 festival, it quickly became a popular site for live recordings:
the All Music Guide lists more than 400 albums with some variation of
the words “Live at Montreux” in the title.

Among the performers most often featured at Montreux was Miles Davis.
The Columbia Records boxed set “The Complete Miles Davis at Montreux,”
documenting all his performances from 1973 to 1991, consists of 20
CDs. Mr. Nobs liked to recall that when Davis first played Montreux,
he provided him with a Ferrari — and Davis complained that the car was
red rather than his preferred color, black.

Mr. Nobs himself was immortalized by the group Deep Purple in the song
“Smoke On The Water,” which contains one of the most familiar guitar
riffs in rock. The song’s lyric was based on an incident in December
1971, when the Montreux Casino caught fire during a performance by
Frank Zappa. (The members of Deep Purple were in Montreux at the time
to record and perform, and witnessed the fire from their hotel.) Mr.
Nobs helped members of the audience evacuate the casino, and his
actions were acknowledged in the line “Funky Claude was running in and
out, pulling kids out the ground.”

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