Exactly! We need a brand and a website that introduces people to the concept, tells them where to get the plugins or the right browsers and possibly encourages them to put pressure on their web guys to implement them, "Want x's on your site? Then use Microformats"

Alex Faaborg wrote:
One reason to consider having both an implementation-level name and an interface-level name: Mozilla has had multiple inquiries from reporters in the mainstream media who wanted to cover microformats in stories about the future of the Web browser, but they then later backed out because they felt the term "microformats" would only appeal to developers, and not the average reader.

Also, from a user interface design perspective, we really shouldn't expose implementation-level terminology to end users.

-Alex


On Jun 28, 2007, at 4:35 AM, Andy Mabbett wrote:

In message <[EMAIL PROTECTED]>, Alex Faaborg <[EMAIL PROTECTED]> writes

this description would finish the sentence "features of Firefox 3 include support for offline Web applications, private browsing, blocking malware, and __[user facing way of saying microformat detection]__"

...data detection?
...semantic browsing?
...data browsing?
...semantic data detection?
...semantic data browsing?
...semantic data navigating?

"data extraction"

Though it strikes me as odd that we expend efforts trying to raise "brand awareness" for microformats, then start top discuss renaming them...

We should think long and hard about whether that's a good idea.

--Andy Mabbett
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