indeed. they have lost sight of the fact that differentiation was their
magic. We have one trip booked with them under the old rules and that will
be our last. Poor Herb

rk

On Thu, Jun 26, 2025 at 11:49 AM Jack Keady via Mifnet <
mifnet@lists.mifnet.com> wrote:

> keady - i think Henry Hartefeldt said it best, paraphrasing. "we are
> seeing a brand being destroyed"
>
>
> Airport lounges, Europe and premium class are on the table, Southwest CEO
> says
>
> Southwest Airlines is considering airport lounges, more premium seating
> and even long-haul international flights to win over high-spending
> customers, CEO Bob Jordan said Wednesday.“Whatever customers need in 2025,
> 2030, we won’t take any of that off the table. We’ll do it the Southwest
> way but we’re not going to say ‘We would never do that,’” Jordan said in an
> interview with CNBC at an airport industry conference. “We know we send
> customers to other airlines because there’s some things you might want that
> you can’t get on us. That includes things like lounges, like true premium,
> like flying long-haul international.” Leslie Josephs/CNBC
> <https://ytezitcab.cc.rs6.net/tn.jsp?f=001CBv6UD1rCT3_VfKqjHBT5cPB4tH42JahDLjDJGG7KU4IVDRBkBZd15QQDEX_W0cAyIrsbmmpo8XpBxu-tVpQWaHPgIahJEdrhTvxZWNpuZSu21ZPfR7x0FPje2d0TZ-gnMswXruAA4cLjSARK_gtfAARV21P3-8MDKZTMKoSdrR2s32DdUYHYpNfD33ap8LEKsgmsyVQNQb5PfI1rmg21EdH94cNUag5NVjWP4qCktHqKnBRC1azQs6MITcCqCKa&c=RBTa8Sc_2AB_Q-wBuTkhK4Sj0lW-yiBANCx5ykrEAsGDHOyos8Ih7A==&ch=c4LXIQp2wWwPXHjA6f8wLFMmRZxENJMRKXfBGTuBvDs_1QQH5qJt6w==>
>  Jason Whitely/WFAA
> <https://ytezitcab.cc.rs6.net/tn.jsp?f=001CBv6UD1rCT3_VfKqjHBT5cPB4tH42JahDLjDJGG7KU4IVDRBkBZd15QQDEX_W0cAi7w1K4reGGajRM6KrLCAw2VhwZ6LJQH1VUQSng1BLsp3iFhyHD3XHf1tdFBnjk_0usTdh4a1Gy1n00qAotbRsR49u3rA6GHW4DP23dmwg57i9kxiCTGiNZy4HFeT4S9rxT0m87NRaNh33DYCEFn__GtIpA4nTjJhhWi722oBsSIbMOlAOJuxvbVGxIQAYV9V0bNFL_aijs_1PhlOryzL2ctdt9oQqweneRoo1bGHNy1aam64QgocldVvGos1pXfq&c=RBTa8Sc_2AB_Q-wBuTkhK4Sj0lW-yiBANCx5ykrEAsGDHOyos8Ih7A==&ch=c4LXIQp2wWwPXHjA6f8wLFMmRZxENJMRKXfBGTuBvDs_1QQH5qJt6w==>
>
> A question that's already been asked and answered, but I'll say it again.
>
> The stock has steadily fallen for four straight years
>
> was the BOD not aware f this trend? Did anyone even report to work and sit
> oin the President's chair?
>
>
>
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