Hello All, Anyone read this book, or know Blake enough to recommend this book?
Wings Toward the Sun: The Culture clash behind Boeing's fall from grace Paperback 05 April 2026 Blake Emery offers an insider's perspective on Boeing's cultural transformation, from its collaborative engineering roots to a more financially driven focus. He provides valuable insights into both intended and unintended consequences of such a shift. Emery dedicated nearly four decades to The Boeing Company, culminating in his role as director of differentiation strategy for Commercial Airplanes. With a background in organizational psychology, he was instrumental in steering passenger-focused research that shaped Boeing's approach to the passenger experience. He led research that influenced both the interior and exterior design of aircraft, especially the 787 Dreamliner. He helped shape Boeing's ethos to "airplanes for people," embedding emotional appeal into commercial viability. All the best, Amar ✈️ Sent from a mobile device, please excuse typos ✈️ -------------------------------------------------------------------------- Revised: 20250507 You are receiving The Mifnet because you requested to join this list. The Mifnet is largely a labor of love, however the infrastructure isn't exactly cost-free. If you'd care to make a small contribution to the effort, please know that it would be greatly appreciated: https://wardell.us/url/mifbit All posts sent to the list should abide by these policies: 1) List members acknowledge that participation in Mifnet is a privilege--not a right. 2) Posts are always off the record, absent specific permission from the author. 3) The tone of discussions is collegial. 4) Posts are expected to be in reasonably good taste. 5) We discuss ideas and not personalities, and we don't speak ill of other Mifnet members. * The Mifnet WEB SITE is: https://www.mifnet.com/ * To UNSUBSCRIBE from this list at any time please visit: https://lists.mifnet.com/ OR: SEND THIS MESSAGE via email: [email protected]?subject=leave * Send Mifnet mailing list POSTS/SUBMISSIONS to: [email protected] * You may reach the person managing The Mifnet at: [email protected] * Please consider the DIGEST version of The Mifnet, which consolidates all list traffic into 1-3 messages daily. See instructions at: https://lists.mifnet.com/ * Manage your personal Mifnet SUBSCRIPTION at: https://lists.mifnet.com/ * For a list of all available Mifnet commands, SEND THIS MESSAGE via email: [email protected]?subject=help * View The Mifnet LIST POLICIES and PRIVACY POLICY at: https://mifnet.com/index.php/policies * View instructions for Mifnet DELIVERY PROBLEMS at: https://mifnet.com/index.php/delivery-problems * View The Mifnet LIST ARCHIVE at: https://lists.mifnet.com/hyperkitty/list/[email protected]/
