It seems improbable. Most World Cup cities report that hotel occupancy is below expectations and that FIFA has cancelled rooms they booked. Itβs possible that some international travel shifted. But like most Olympics, World Cup travel probably depresses and displaces other travel and result in a net loss.
From: Jack Keady via Mifnet <[email protected]> Sent: Wednesday, June 10, 2026 7:57 PM To: David Wardell via Mifnet <[email protected]> Cc: Jack Keady <[email protected]> Subject: [Mifnet π° 76389] is this believable? keady <https://r.smartbrief.com/resp/vhbjCylCteqHhqnwaDdmnwalhKpN> Created for [email protected]<mailto:[email protected]> | Web Version<https://r.smartbrief.com/resp/vhbjCylCteqHhqkIaDdmnwalcQHm?format=multipart> June 10, 2026 Connect with U.S. Travel Association [X]<https://r.smartbrief.com/resp/vhbjCylCteqHhqqkaDdmnwalnYvC> [Facebook]<https://r.smartbrief.com/resp/vhbjCylCteqHhqsYaDdmnwalvHbF> [LinkedIn]<https://r.smartbrief.com/resp/vhbjCylCteqHhqvMaDdmnwalEKqq> [https://cdn.smartbrief.com/public/images/templates/common/socialicons/SmartBrief_Social_Icon_72x72_Instagram.png]<https://r.smartbrief.com/resp/vhbjCylCteqHhqyAaDdmnwalPivp> News for the U.S. travel industry SIGN UP<https://r.smartbrief.com/resp/vhbjCylCteqHhqBoaDdmnwalbaHS?format=multipart> β SHARE<https://r.smartbrief.com/resp/vhbjCylCteqHhrcsaDdmnwaliuTI?format=multipart> Top Story World Cup drives nearly 70% rise in travel to host cities<https://r.smartbrief.com/resp/vhbjCylCteqHhphUaDdmnwalOTvA?format=multipart> The World Cup has generated a nearly 70% year-over-year rise in international travel to the 16 North American host cities, according to Trip.com. Japanese travelers have led the increase, with flight bookings to host cities up 250% during the group stage, and hotel bookings in cities such as Dallas and Monterrey, Calif., have surged as a result. Full Story: Hotel Business (tiered subscription model)<https://r.smartbrief.com/resp/vhbjCylCteqHhphUaDdmnwalOTvA?format=multipart> (6/9) [https://cdn.smartbrief.com/contentrepo/template/AB0D8A3F-84BA-40EA-8CB6-1A293ED34E23/0033-040d/USTravel_Apr24_share_48x48%20.png][share-text]<https://r.smartbrief.com/resp/vhbjCylCteqHhrfgaDdmnwaljffb>
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