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This task is Part 1 of http://www.google-melange.com/gci/task/view/google/gci2014/5240601419186176
The original task is too large so this will be split into multiple parts involving cleaning up our salesforce database (leads & contacts), merging with our current Mailchimp list, updating the Mailchimp signup form to align with the Salesforce database so going forward we can simply update the Mailchimp database on an ongoing basis via the Salesforce integration.
Two of the initial tasks center around cleanup of the Salesforce database such that we have all of the required fields for proper segmentation of the list for sending online communications to our various audiences:
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Email by audience: Customers/Partners/Volunteers/Donors
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Email by country/region
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Email by level of activity (partner or user)
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Email by date of last activity
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Email by area of interest they've opted into
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Email by opportunity type
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