[Tuhu Sih Winengku] PERMISI... numpang lewat buat Bapak-bapak yang tertarik melanjutkan kuliah dengan program beasiswa. Ini ada Informasi terbaru dari negeri Belanda. Selamat menyimak! > ---------- > From: Devi Putra[SMTP:[EMAIL PROTECTED]] > Sent: Friday, May 07, 1999 10:17:15 PM > To: Pelajar Islam Indonesia (PII); Isnet; el-93 ITB > Subject: [ISLAM-ITB] [Fwd: [ppi_enschede] Beasiswa S-3] > Auto forwarded by a Rule > > Ass.wr.wb. > > Di TU Delft sedang dibutuhkan tiga orang PhD students di bidang > "industrial > design engineering" dan "marketing". Keterangan lebih lanjut silahkan > baca > informasi di bawah ini. > > > > ==============beasiswa s3============================== > > From: [EMAIL PROTECTED] (hultink, e.j.) > > Subject: 3 Ph.D. Projects Available > > > > Three Ph.D. projects on new product development at Delft University of > > Technology (The Netherlands) > > > > The Marketing Section of the Faculty of Design, Engineering and > > Production (Delft University of Technology) has three openings for > > students interested in pursuing a doctorate in the field of new > > product development. > > > > Current research interests of our department, in which Ph.D. students > > can participate, focus on: > > > > 1. Defining and measuring new product advantage, > > 2. The predictive value of consumer preferences for new products, and > > 3. The communication of new product advantage. > > > > Detailed information on these positions can be obtained at: > > > > http://www.io.tudelft.nl/research/ambition/h11.html > > > > In The Netherlands, Ph. D. positions are four year research contracts > > with a starting salary of Dfl. 3797,-- (approximately $1810,-), > > rising to Dfl 4383,-- (approximately $2100,-) gross per month in the > > fourth year, based on a fulltime appointment. Teaching obligations are > > minimal for Ph.D. students at our department. > > > > Information > > For more information on the contents of these projects, contact Dr. > > E.J. Hultink, Associate Professor of Marketing, tel +31 15 278 > > 3032/3068; [EMAIL PROTECTED] or Dr. D. Snelders, Assistant > > Professor of Marketing, tel +31 15 278 3108; > > [EMAIL PROTECTED] > > > > For additional information about the terms of employment please > > contact the Personnel & Organisation department of the faculty, tel > > +31 15 278 3070 or [EMAIL PROTECTED] > > > > Please direct your application, with reference number OCP9916 to: > > > > TU Delft, Faculty OCP > > Department of Personnel & Organisation > > Jaffalaan 9 > > 2628 BX DELFT, The Netherlands > > > > PhD-RESEARCH PROJECT > > Full title: > Defining and measuring new product advantage for intelligent products > Promotor: > Prof. dr. W.M. Oppedijk van Veen, > tel 015-27830074,[EMAIL PROTECTED] > Supervisor: > Dr. E.J. Hultink > Start: > January 1999 > Duration: > 4 years > > > Global project description > > Among the many factors shown to be critical to new product performance by > the > literature, product > advantage recurs as a powerful differentiating factor between successful > and > unsuccessful new > products. New product advantage can be defined as the outcome of a new > product development > process comprising the degree of unique benefits not previously available, > the extent to which > customer needs are better satisfied, the product's relative quality and > innovativeness, and the extent to > which a new product solves customer problems better. Prior research has > measured new product > advantage mainly by ad-hoc questionnaire designs. This approach > encountered > several > methodological shortcomings such as post-hoc attribution bias. Therefore, > in > the present research > project, the underlying dimensions of the 'product advantage' construct > will > be measured through a > multi-method, multi-trait research approach. This approach will provide > insight into the dimensions of a > new product's advantage from a customers' and managerial viewpoint. > > Assessing the advantages of a new product is especially relevant for new > intelligent products. Many > new functionalities can be relatively easily added to the basic > functionalities for these products. > However, not all new functionalities will be perceived or appreciated by > potential customers. Therefore, > this project will also provide insight into the relationships between new > and > current functionalities of an > intelligent product and the various dimensions of new product advantage. > > Research objectives > > The goal of this Ph.D. project is to develop a valid and reliable scale to > measure the underlying > dimensions of a new intelligent product's advantage in different stages of > the design process (for > example, the conceptualization and launch stages). This new scale should > facilitate measuring an > intelligent product's advantages in real time without having to rely on > post-hoc opinions that may be > subject to attribution bias. > > Research methods > > An appropriate methodology to develop the new product advantage scale is a > multi-method, multi-trait > approach. Laboratory experiments and quasi experimental field surveys with > potential customers for > soon-to-be-launched new intelligent products and with managers that are > involved in the new product's > development are envisioned. To validate the advantage scale, several > rounds > of research experiments > will be necessary. > > Envisaged Results > > A reliable and valid scale that can be widely used to measure the concept > of > new product advantage. > Insight into both the dimensions of new product advantage from a > customers' > and managerial > perspective, and into the reliability and predictive validity of the > advantage scale. A diagnostic > instrument to measure the advantages of a new intelligent product in > various > stages of the new product > development process so that corrective actions can be made during > development > when customer > reactions require so. > > Milestones > > month 1-12 > orientation and literature study > month 13-24 > scale development and testing > month 25-39 > assesment and predictive validity of the scale > month 40-48 > writing thesis > output: > dissertation (Ph.D.) > scientific papers > miscellaneous papers (vakpublicaties) > conference proceedings > > > Profile of candidate > > The preferred candidate has a background in industrial design engineering, > business administration, > economics or psychometrics. > > PhD-RESEARCH PROJECT IP4-B > > Full title: > The predictive value of consumer preferences for intelligent > products > Promotor: > Prof. dr. W.M. Oppedijk van Veen, > tel 015-2783074, > [EMAIL PROTECTED] > Supervisor: > Dr. H.M.J.J. Snelders & Dr. E.J. Hultink > Start: > January 1999 > Duration: > 4 years > > > Global project description > > It is a great help to designers if they know in advance which product > functions consumers will > appreciate. But with intelligent products, many functions will be new to > consumers and it will be difficult > for them to tell in advance how they feel about a new function. In > addition, > a large number of consumers > will not be interested in the new function and research shows that > disinterested consumers are not > easily persuaded by the usefulness of new functions in a product. This > means > that the first groups of > persuaded consumers will be those who have some initial interest in the > type > of products that are now > possibly replaced by the new intelligent product. For these consumers, one > may question the extent to > which they know in advance what they want when it comes to new functions > of > intelligent products. > > The literature suggests that when consumers are faced with something new, > they will assess its > 'normality' by comparing it with possible alternatives. The consumers' > comparison standards will make > the new function more or less conformable to the consumers' expectations, > and > research from related > fields suggests that more conformable products will be more easily > assimilated and accepted by > consumers. On the other hand, if new product functions are seen as > 'extreme' > deviations, consumers > will probably wonder about how this will change their relation with the > new > product, and they will actively > search for examples that resemble the new function. This is not to say > that > consumers will then choose > those products for which they have a good idea of what they can expect. > The > literature suggests that > there are also consumers with a taste for the new and original, i.e., > those > who like to be surprised by > new and unexpected product characteristics. However, the examples cited by > this literature suggests > that these effects will be stronger for new aesthetic qualities of > products > and weaker for new technical > functions that are typical for intelligent products. In the latter case, > one > could argue that consumers will > search for indicators in or around the product that will make the > experience > of new product functions > more predictable. Such indicators could be other product functions that > are > well-known, a high price or > a trusted brand or company name. > > Research objectives > > The objective of this research project is to identify those factors that > will > influence the extent to which > consumers can predict their preferences for intelligent products. Based on > the global project > description described above, several factors are thought to have an impact > on > the ability of consumers > to predict their preferences for new functions. These are: the consumer's > interest in the new function, > his/her comparison standards, his/her appreciation for newness in general, > appreciation for the > newness of specific types of product functions (aesthetic vs. technical > functions), and the extent to > which experiences can be predicted from indicators that are more easily > assessed. The extent to > which these different factors are operative determines the way (and > possibly > the degree) in which > consumer research can inform product designers about the market acceptance > of > new intelligent > products. > > Research methods > > After an extensive review of the literature, a number of selected case > studies will be carried out to > investigate how product designers and potential consumers differ in their > assessment of the > advantages of new product functions. These studies will provide > information > on the factors that > influence the predictive value of consumer preferences for new product > designs. Then, a series of > experiments can show under what conditions consumer preferences for > intelligent products are more > or less predictive of acceptance and evaluation during and after product > use. > > Envisaged Results > > The research should result in a better understanding of the conditions > under > which consumers can > meaningfully predict how they will appreciate new functions of intelligent > products. Consequently, light > will be shed on the ongoing discussion whether high technology products > should be 'pushed' by > companies or designers who have a clearer view of possible product > advantages, or 'pulled' by the > market based on the consumers' wants and desires. > > Milestones > > month 1-12: > literature study and selection of cases > month 13-20: > case study and theory development > month 21-39: > designing and analyzing experiments > month 40-48: > writing up thesis > output: > dissertation, scientific papers, conference proceedings and > publications in applied journals > (vakpublicaties). > > > Profile of candidate > > Since the proposed project is related to a variety of literatures in > design > engineering, social and > economic psychology, and business administration, the preferred candidate > will have a background in > any of these fields. More important is his or her expressed interest in > the > problems that consumers > have when they have to state their preference for new products. > > PhD-RESEARCH PROJECT IP4-C > > Full title: > Communication of new product advantage for intelligent products > Promotor: > Prof. dr. W.M. Oppedijk van Veen, > tel 015-2783074, > [EMAIL PROTECTED] > Supervisor: > Dr. ir. S.C. Mooy & Dr. E.J. Hultink > Start: > January 2000 > Duration: > 4 years > > > Global project description > > Previous research has shown that the degree to which consumers perceive > advantages in new > products, and the degree to which the organization is able to communicate > these advantages > effectively and efficiently to the market positively affects the market > acceptance of new products. In > other words, the communication of new product advantages from > organizations > to potential > consumers is an important differentiating factor between successful and > unsuccessful new products. > The communication of new product advantages is especially important for > intelligent products > because, until now, the product form is infrequently able to communicate > all > important functionalities on > its own. Intelligent products are relatively complex since they integrate > several functions into one single > product form. Additional communication instruments or other product forms > may > be needed to > adequately communicate the intelligent functionalities of these new > products. > > The main research question will be which functionalities, and whether or > not > all functionalities, should > be communicated to the market. Another possibility may be to confront > consumers with new intelligent > functionalities after the product purchase. The advantage of the latter > strategy may be that consumers > themselves discover the product advantages which may subsequently > positively > affect the new > product's evaluation. A second research question will be how to > communicate > the new product's > advantages of intelligent products adequately to potential consumers. In > other words, what is the best > way to communicate product advantages of new intelligent products to > consumers with regard to the > communication mix? Both aspects will considerably affect the positioning > of > new intelligent products. > The goal of the present research project is to provide insight into these > questions. > > Research objectives > > The main objective of the proposed research project is to gain insight > into > the relationships among > product advantages of new intelligent products, the communication > instruments > and the new product's > market acceptance. These insights will provide guidelines for both product > and communication > designers for the development of new intelligent products with a distinct > competitive and consumer > product advantage. Product designers may obtain insight into the relations > between functionalities of > new intelligent products and the product form. Communication designers may > obtain insight into the > relations between product advantages of new intelligent products and the > most > appropriate way of > communication to the market. > > Research methods > > Literature research and in-depth interviews with communication designers > and > innovation managers > will reveal those aspects that play an important role in the relationships > between the communication of > product advantages and market acceptance. A series of experiments with > potential consumers of > intelligent products will subsequently investigate the hypothesized > relations. Different product forms of > intelligent products and communication instruments (e.g., advertisements) > will be used as stimuli in > these experiments. > > Envisaged Results > > The results of the proposed research will be a set of guidelines for both > product and communication > designers for the development of new intelligent products. Product > designers > may develop new > intelligent products with distinct competitive and consumer product > advantages. These new products > may also be better able to communicate the new intelligent functionalities > to > potential consumers, by > which these products are easier to use at first sight. Communication > designers may design > communication campaigns for intelligent products that more clearly > communicate the new > functionalities, resulting in higher market acceptance. > > Milestones > > month 1-12: > literature study and selection of interviewees > month 13-20: > interview analysis and model development > month 21-39: > designing and analyzing experiments > month 40-48: > writing up thesis > output: > dissertation(Ph.D), scientific papers, conference proceedings > and > publications in applied journals > (vakpublicaties). > > > Profile of candidate > > The candidate should be someone who is interested in both product design > and > communication. The > preferred background of the candidate is in industrial design engineering > or > communication science. > > wasalam, > > Devi Putra > <<[ppi_enschede] Beasiswa>>
Haloo ALL, Barangkali ada yang teratrik? Kalau tidak mohon bantuan disebarluaskan ke kandidat yang potensial menurut anda... Terimakasih Salam, Joko ==========================beasiswa s3============================== From: [EMAIL PROTECTED] (hultink, e.j.) Subject: 3 Ph.D. Projects Available Three Ph.D. projects on new product development at Delft University of Technology (The Netherlands) The Marketing Section of the Faculty of Design, Engineering and Production (Delft University of Technology) has three openings for students interested in pursuing a doctorate in the field of new product development. Current research interests of our department, in which Ph.D. students can participate, focus on: 1. Defining and measuring new product advantage, 2. The predictive value of consumer preferences for new products, and 3. The communication of new product advantage. Detailed information on these positions can be obtained at: http://www.io.tudelft.nl/research/ambition/h11.html In The Netherlands, Ph. D. positions are four year research contracts with a starting salary of Dfl. 3797,-- (approximately $1810,-), rising to Dfl 4383,-- (approximately $2100,-) gross per month in the fourth year, based on a fulltime appointment. Teaching obligations are minimal for Ph.D. students at our department. Information For more information on the contents of these projects, contact Dr. E.J. Hultink, Associate Professor of Marketing, tel +31 15 278 3032/3068; [EMAIL PROTECTED] or Dr. D. Snelders, Assistant Professor of Marketing, tel +31 15 278 3108; [EMAIL PROTECTED] For additional information about the terms of employment please contact the Personnel & Organisation department of the faculty, tel +31 15 278 3070 or [EMAIL PROTECTED] Please direct your application, with reference number OCP9916 to: TU Delft, Faculty OCP Department of Personnel & Organisation Jaffalaan 9 2628 BX DELFT, The Netherlands ******************************************************************* ------------------------------------------------------------------------ @Backup - The #1 Online Backup Service Automatic, Safe, Reliable Backup and Restores. FREE for 30 Days. INSTALL Now and have a chance to win a Palm Pilot V! http://clickhere.egroups.com/click/218 eGroup home: http://www.eGroups.com/group/ppi_enschede http://www.eGroups.com - Simplifying group communications
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